Multi-variant User Interfaces in E-commerce

Multi-variant User Interfaces in E-commerce

A Practical Approach to UI Personalization

Wasilewski, Adam

Springer International Publishing AG

09/2024

134

Dura

9783031677571

15 a 20 dias

Descrição não disponível.
Chapter 1. Introduction to the Personalization in E-commerce.- Chapter 2. Recommendation System for Multi-variant E-commerce Interfaces.- Chapter 3. Analysis of Customer Behaviour.- Chapter 4. Designing and Serving a Dedicated Interface.- Chapter 5. Evaluation of a Multi-variant Interface Implementation.
E-commerce;User Interface;Personalization;Machine Learning;Clustering;User Experience;Big Data Analysis;UI Design