Measuring Country Image

Measuring Country Image

Theory, Method, and Effects

Buhmann, Alexander

Springer Fachmedien Wiesbaden

08/2016

147

Mole

Inglês

9783658154066

15 a 20 dias

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management.
Towards an integrative model of the country image.- A variance-based approach for PR measurement and evaluation.- From model to measurement.- The constitution and effects of country image and identity.
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