Measuring Country Image
portes grátis
Measuring Country Image
Theory, Method, and Effects
Buhmann, Alexander
Springer Fachmedien Wiesbaden
08/2016
147
Mole
Inglês
9783658154066
15 a 20 dias
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management.
Towards an integrative model of the country image.- A variance-based approach for PR measurement and evaluation.- From model to measurement.- The constitution and effects of country image and identity.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management.
Towards an integrative model of the country image.- A variance-based approach for PR measurement and evaluation.- From model to measurement.- The constitution and effects of country image and identity.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
