Marketing in Latin America and the Caribbean

Marketing in Latin America and the Caribbean

Contemporary Case Studies

Knight, Joseann; Noboa S., Fabrizio; Pacheco, Barney G.

Taylor & Francis Ltd

03/2022

206

Dura

Inglês

9780367609054

15 a 20 dias

580

Descrição não disponível.
SECTION 1 - MARKETING STRATEGY BessLime Experience Limited GAIA Group: Business with a Purpose UTech: The Marketing Seminar's Rebirth DEPCO PERU: Facing Changes in the Market Andres Carne de Res To'ak Chocolate The Cave Shepherd Credit Card: Forging synergies between a parent brand and brand extension for mutual growth with Generations Y and Z FosRich Grows Again: Can Marketing Communications Lead the Way? The Crane Resort: Growing an Iconic Brand SECTION 2 - INTERNATIONAL MARKETING Automotive Art: Gazes Towards the East UWI Five Islands Campus: Carving out a Newcomer's Market Service Marketing at Ramps Logistics Tambran by Tamara SECTION 3 - THE MARKETING ENVIRONMENT AKR Group: Achieving International Market Positioning in a Turbulent Environment Geolife Group, Mexico: Leveraging Technology for New Market Development William's Dilemmas
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USA;Face To Face;management studies;Follow;marketing tactics;Trinidad And Tobago;new market development;Held;brand positioning;Social Media Marketing;integrated marketing communications;Word Of Mouth;defensive promotion;Mr Foster;Twin Island State;corporate social responsibility;Automotive Paint;services marketing;Soca;corporate strategy;Atm;brand development;Ceo;market segmentation;Unlimited;competitive advantage;Robust Marketing Strategy;marketing strategy in higher education;OECS Country;Current Business Model;Social Impact Bond;Brazilian Banking System;Cave Hill Campus;Automotive Division;Brazilian Financial Market;Extended Service Marketing Mix;Islands Campus;Tertiary Education