Marketing in Culturally Distant Countries
portes grátis
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
Magnani, Giovanna
Springer International Publishing AG
06/2022
184
Dura
Inglês
9783031048319
15 a 20 dias
471
Descrição não disponível.
1. Introduction: A Multi-Level Cultural Contexts Framework.- 2. Marketing in "Distant" Countries.- 3. A Review of Culture-Bound Approaches to International Marketing and Emerging Paradoxes.- 4. The Cultural Adaptation of the Marketing Mix.- 5. Managing the "4Ps" in Culturally-Distant Countries: From Theory to Business Practice.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Cultural distance;International marketing;International business;Marketing mix;Cross-cultural management;4Ps of marketing
1. Introduction: A Multi-Level Cultural Contexts Framework.- 2. Marketing in "Distant" Countries.- 3. A Review of Culture-Bound Approaches to International Marketing and Emerging Paradoxes.- 4. The Cultural Adaptation of the Marketing Mix.- 5. Managing the "4Ps" in Culturally-Distant Countries: From Theory to Business Practice.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
