Marketing Island Destinations

1. Small Island Developing States: Issues and Prospects 2. Strategic Destination Marketing: The Key to a Competitive Advantage 3. Rebranding Norfolk Island - Is it Enough to Rebuild Visitor Numbers? 4. British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach 5. Market Positioning: The Case of Barbados 6. Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus 7. E-Marketing: An Evaluation of Tobago's Official Tourism Website 8. Strategic Destination Marketing, Nagigi style: Olivia's Homestay in Fiji 9. Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands 10. Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember 11. Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean 12. Weathering the Storm - Crisis Marketing for Small Island Tourist Destinations 13. The Competitive Island Destination

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• Indústria hospitalar
• Indústria do turismo
• Vendas e marketing

small;developing;states;tourism;industry;brand;university;west;indies;target;Extra-conference Opportunities;Marketing Island Destinations;Young Man;Destination Personality Brand;Pitcairn Island;Vanua Levu;Tourist Area Life Cycle Model;International Monetary Fund;Natural Beauty;AIDA;Strategic Destination Marketing;Destination Brands;Caribbean Tourism Organization;Destination Brand Equity;North Cyprus;Brand Equity;Conventions Bureau;AIDA Model;Sea Grass;SIDS;Destination Resort Tourism;Stopover Visitors;Exogenous Crises;Eco Tourism;Destination Image