Male Idols and Branding in Chinese Luxury
portes grátis
Male Idols and Branding in Chinese Luxury
Fashion, Cosmetics, and Popular Culture
Sikarskie, Dr Amanda; Liu, Peng; Lan, Lan
Bloomsbury Publishing PLC
07/2024
272
Mole
Inglês
9781350286061
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
List of Illustrations
List of Tables
List of Contributors
Preface: "Are you that unicorn?" Amanda Sikarskie, University of Michigan, USA
Acknowledgements
Some Notes on Pronunciation
1. Introductions: Peacocks: A Primer on Idols and Marketing in China Amanda Sikarskie, University of Michigan, USA
2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
3. Idol Case Study: Wang Yibo, Aloof White Peony of Luoyang Amanda Sikarskie, University of Michigan, USA
4. Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors Amanda Sikarskie, University of Michigan, USA
Epilogue: Xinjiang Cotton Amanda Sikarskie, University of Michigan, USA
Post-script: China Bans Xiao Xian Rou Amanda Sikarskie, University of Michigan, USA
Glossary
Index
List of Tables
List of Contributors
Preface: "Are you that unicorn?" Amanda Sikarskie, University of Michigan, USA
Acknowledgements
Some Notes on Pronunciation
1. Introductions: Peacocks: A Primer on Idols and Marketing in China Amanda Sikarskie, University of Michigan, USA
2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
3. Idol Case Study: Wang Yibo, Aloof White Peony of Luoyang Amanda Sikarskie, University of Michigan, USA
4. Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors Amanda Sikarskie, University of Michigan, USA
Epilogue: Xinjiang Cotton Amanda Sikarskie, University of Michigan, USA
Post-script: China Bans Xiao Xian Rou Amanda Sikarskie, University of Michigan, USA
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
pan-Asian; contemporary idols; modern; society; taste; consumer; sell; popular culture; luxury fashion; cosmetics; brand ambassadors; marketing
List of Illustrations
List of Tables
List of Contributors
Preface: "Are you that unicorn?" Amanda Sikarskie, University of Michigan, USA
Acknowledgements
Some Notes on Pronunciation
1. Introductions: Peacocks: A Primer on Idols and Marketing in China Amanda Sikarskie, University of Michigan, USA
2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
3. Idol Case Study: Wang Yibo, Aloof White Peony of Luoyang Amanda Sikarskie, University of Michigan, USA
4. Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors Amanda Sikarskie, University of Michigan, USA
Epilogue: Xinjiang Cotton Amanda Sikarskie, University of Michigan, USA
Post-script: China Bans Xiao Xian Rou Amanda Sikarskie, University of Michigan, USA
Glossary
Index
List of Tables
List of Contributors
Preface: "Are you that unicorn?" Amanda Sikarskie, University of Michigan, USA
Acknowledgements
Some Notes on Pronunciation
1. Introductions: Peacocks: A Primer on Idols and Marketing in China Amanda Sikarskie, University of Michigan, USA
2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
3. Idol Case Study: Wang Yibo, Aloof White Peony of Luoyang Amanda Sikarskie, University of Michigan, USA
4. Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors Amanda Sikarskie, University of Michigan, USA
Epilogue: Xinjiang Cotton Amanda Sikarskie, University of Michigan, USA
Post-script: China Bans Xiao Xian Rou Amanda Sikarskie, University of Michigan, USA
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
