Influencers, Online Alliances and Reconciliation in Southeast Europe

Introduction 1. From Transitional Justice to Hashtag Strategies: Reconciliation Projects in Former Yugoslavia and Beyond 2. Transnationalism and Influencer Marketing as Informal Reconciliation 3. #Balkan: A Topological, Cultural, and Algorithmic Signifier 4. Exploring the Commodification of Balkan Stereotypes and Identity Reconstruction on YouTube and TikTok 5. Precarious Play Labour: Self-Commodification Strategies of Balkan Influencers 6. It's Complicated: The Relationship of Balkan Influencers with Platform Algorithms 7. The Quiet Peacebuilders: Hidden Reconciliation Practices on Social Media 8. Policy Recommendations 9. Conclusion

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• Nacionalismo
• Estrutura e processos políticos
• Estudos regionais
• Campanhas políticas e publicidade
• Opinião pública e sondagens
• Estudos étnicos
• Filosofia social e política

former yugoslavia;tiktok;youtube;social media;peacebuilding;collective identities;social networking