Handbook of Social Media Management
portes grátis
Handbook of Social Media Management
Value Chain and Business Models in Changing Media Markets
Muhl-Benninghaus, Wolfgang; Friedrichsen, Mike
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
08/2016
880
Mole
Inglês
9783662521946
15 a 20 dias
This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications.
Preface.- Part I: Introduction.- Part II: Management with Social Media.- Part III: New Value Chain with Social Media.- Part IV: Forms and Content of Social Media.- Part V: Social Media: Impact and Users.- VI Conclusion.
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This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications.
Preface.- Part I: Introduction.- Part II: Management with Social Media.- Part III: New Value Chain with Social Media.- Part IV: Forms and Content of Social Media.- Part V: Social Media: Impact and Users.- VI Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
