Green Marketing and Entrepreneurship

Green Transition to Sustainable and Circular Economy.- Business Ethics, the Stakeholder Perspective and Circular Business Models.- Green Price and Product Strategy.- Green Promotion and Marketing Communication.- Green Supply Chain Management (Place).- Stakeholder Analysis and Certification Strategy.- Green SWOT Analysis.- Green Segmentation, Targeting, and Strategic Positioning.- Authenticity, Blockchain Technology and Green Marketing.

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• Gestão e técnicas de gestão
• Engenharia: geral
• Espírito de iniciativa
• Sustentabilidade
• Comunicação e apresentação do negócio
• Economia da organização industrial

Disruptive;Sustainable Blockchain Technology;Sustainable Smart Contracts;Green Smart Contracts;Eco-opportunism;Sustainable Performance;Non-linear Green Strategy;Green Clusters Effects;Limits to Green Growth;Plural Organizational Forms;Waste Pyramid;Critical Sustainable Strategic Resources;Green Nudging