Glamour Road

Glamour Road

Color, Fashion, Style, and the Midcentury Automobile

Stork, Jeff; Dolle, Tom

Schiffer Publishing Ltd

03/2022

256

Dura

Inglês

9780764363900

15 a 20 dias

Descrição não disponível.
FOREWORD by Susan Skarsgard...................................................................................................6

INTRODUCTION .......................................................................................................................10

CHAPTER 1 DRIVING TOWARDS TOMORROW..........................................................14

Postwar America Undergoes a Major Social Realignment

CHAPTER 2 KAISER FRAZER LEADS THE WAY..........................................................28

Fashion and Styling Help a Struggling Company Get Noticed

CHAPTER 3 MODERN LIVING.........................................................................................48

Lincoln is Inspired by a Pivotal 1949 Design Show in Detroit

CHAPTER 4 DIAMONDS ARE A GIRL'S BEST FRIEND............................................ 72

Cadillac Doubles Down on Traditional American Luxury

CHAPTER 5 THE IMPERIAL COLLECTION.................................................................... 94

Co-Marketing with Fashion Brands Connects to the Female Market

CHAPTER 6 READY TO WEAR..........................................................................................112

Popular-Priced Cars use Color and Fashion to Boost Sales

CHAPTER 7 A WOMAN'S PLACE...................................................................................148

The Industry Struggles to Adapt to Women's Needs

CHAPTER 8 DESIGNING WOMEN................................................................................162

The Glass Ceiling Cracks as Women Become a Voice in the Industry

CHAPTER 9 STRIKE A POSE............................................................................................178

New Technologies Lead to Widespread use of Photography

CHAPTER 10 BIKINIS AND BUCKET SEATS.................................................................190

The Youth Market of the 1960s Changes Everything

CHAPTER 11 BUICK GOES ALL OUT..............................................................................210

"The Magazine for the In Crowd" Blows Minds-and Budgets

CHAPTER 12 TURN, TURN, TURN...................................................................................234

Mary Wells, Pop Art, Op Art and Psychedelia end the Sixties

ACKNOWLEDGMENTS..........................................................................................................252
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Automotive design; midcentury design; automotive marketing; cars for women; marketing to women; Tom Dolle; Jeff Stork; classic cars; classic car design; Ford; General Motors; Chrysler; American Motors; Packard; Studebaker; postwar autos; American autos; postwar design