Forms of Persuasion

Contents

Acknowledgments
Introduction: The Culture Sell

PART 1: REPACKAGING POP

1. Trademarking Campbell's Soup
2. Container Corporation's Art Direction
3. The Bold New Taste of Philip Morris

PART 2: ABSTRACTION AT WORK

4. Chase Manhattan's Executive Vision
5. A Passport for Peter Stuyvesant

PART 3: MARKETING MATERIALS

6. Modernizing Italsider
7. The Rusting Face of U.S. Steel
8. Collapse at Kaiser Steel

Conclusion: Conceptualizing Corporate
Sponsorship

List of Abbreviations
Notes
List of Illustrations
Index

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Historia da arte / estilos de arte e design
• História empresarial / história corporativa
• Aspectos financeiros da arte
• Artes: temas gerais

Corporate art patronage;museum sponsorship;fine art patron;consumer brands;business art collaboration;capitalist art;capitalism;contemporary art market;cultural capital;public relations;1960s;1970s;postwar;Warhol Campbell's Soup Cans;consumer marketing;counterculture;Museum of Modern Art;logos;advertising