Fashion Brand Management

Fashion Brand Management

Plan, Scale and Market a Successful Fashion Business

Lowe, Alison

Kogan Page Ltd

02/2023

320

Dura

Inglês

9781398609020

15 a 20 dias

Descrição não disponível.

Chapter - 01: Putting the customer first;
Chapter - 02: Competitive advantage;
Chapter - 03: Purpose, planet, people;
Chapter - 04: Business foundations for fashion brands;
Chapter - 05: Product design and development;
Chapter - 06: Supply chain management;
Chapter - 07: Brand storytelling and management;
Chapter - 08: Innovation and technology;
Chapter - 09: Driving sales;
Chapter - 10: Marketing and promotion;
Chapter - 11: Finance;
Chapter - 12: Future entrepreneurial advantage for fashion brands;
Chapter - 13: Glossary;

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Marketing; fashion; retail; customer services; fashion design; fast fashion; luxury goods