Entrepreneurial Marketing
portes grátis
Entrepreneurial Marketing
How to Develop Customer Demand
Nijssen, Edwin J.
Taylor & Francis Ltd
09/2021
164
Mole
Inglês
9780367445324
15 a 20 dias
330
Descrição não disponível.
1. Using marketing to create a new business with radically new ideas 2. Identifying an application and market 3. Detailing the market: Segmentation and positioning to maximise the value of the product application 4. Adoption, diffusion, and understanding lead customers 5. Important competitive and market considerations 6. Market research in entrepreneurial context 7. The customer development process 8. Developing a marketing and sales programme 9. The role of sales in customer development 10. Developing the new firm's marketing and sales capabilities
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
New Product Development;Technopreneurship;Entrepreneur;Innovation;New business;Marketing;approach;business;competition;development;Product Market Fit;Mvp;Business Processes;Leading Customers;Target Segment;Innovative Customers;Product Application;Customer Development Process;Follow;Sales Roadmap;Marketing Information Systems;Effectuation Marketing;Customer's Business Processes;Customer Discovery;Problem Interviews;Customer Groups;Business Developers;Traditional Marketing;Sales Capabilities;Word Of Mouth;Quantitative Research;Inexperienced Entrepreneurs;Experienced Entrepreneurs;Indirect Network Effects;Marketing Instruments
1. Using marketing to create a new business with radically new ideas 2. Identifying an application and market 3. Detailing the market: Segmentation and positioning to maximise the value of the product application 4. Adoption, diffusion, and understanding lead customers 5. Important competitive and market considerations 6. Market research in entrepreneurial context 7. The customer development process 8. Developing a marketing and sales programme 9. The role of sales in customer development 10. Developing the new firm's marketing and sales capabilities
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
New Product Development;Technopreneurship;Entrepreneur;Innovation;New business;Marketing;approach;business;competition;development;Product Market Fit;Mvp;Business Processes;Leading Customers;Target Segment;Innovative Customers;Product Application;Customer Development Process;Follow;Sales Roadmap;Marketing Information Systems;Effectuation Marketing;Customer's Business Processes;Customer Discovery;Problem Interviews;Customer Groups;Business Developers;Traditional Marketing;Sales Capabilities;Word Of Mouth;Quantitative Research;Inexperienced Entrepreneurs;Experienced Entrepreneurs;Indirect Network Effects;Marketing Instruments
