Donald Trump in the Frontier Mythology

Preface






"The toughest guy in the office"
The tough guy theme in politics

Masculine politics and the origin of the tough




Theodore Roosevelt: the becoming of the frontier and the arrival of the hero
Performative frontier: staging the myth

The enduring contradiction of myth

The land and the man

The man and the towners

The girl: gendered opposition




Ronald Reagan: extension of the frontier and inversion of the hero
Myth gains primacy

The exhauster of myth




Donald Trump: recovered meanings of the frontier and resurgence of the hero
Back to the beginning

New scapes: cowboy goes metropolitan

Myth continued




Vladimir Putin: "stolen" meanings of the frontier and a supplementing hero
Here comes the villain

"Is he one of us?"



Concluding thoughts

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• Campanhas políticas e publicidade
• Cultura popular
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