Digital Transformation in the Customer Experience

PART I: DIGITAL TRANSFORMATION IN THE CUSTOMER EXPERIENCE 1. Digitalization, Customer Engagement, and Performance of Small and Medium Enterprises: Emerging Market Context 2. The Impact of Digitalization on Organizational Behavior and Performance: A Case Study of the Greater Accra Region 3. Does E-Service Quality Heighten Customer Satisfaction and Loyalty? 4. Impact and Effect of Spyware, Adware, and Malware on the Digital Environment in Modern Society 5. Challenges and Solutions of Big Data: Evidence from Africa 6. Current Insights and Future Research Avenues on Significance of Mobile Marketing in the Retail Environment- A Theoretical Assimilation 7. Internet of Everything in Marketing 8. The Influence of Facebook Social Media on Consumer Engagement in Restaurant Consumption Experiences PART II: DIGITAL TRANSFORMATION IN EDUCATION 9. Exploring Digital Transformation in the Bus Transport Industry of Ghana 10. Digital Entertainment: The New Normal of Customer Experience Post-Pandemic and the Path Ahead in India 11. Impact of Social Media Marketing Communications on Teenagers' Attitudes: An Exploratory Study 12. The Robots Are Here: Embrace Them. The Inherent Need for Human Resources to Transform in the Age of Robotics 13. Digital Transformation in Healthcare 14. Artificial Intelligence for Enhancing Customer Engagement 15. Reviewing the Relationship Between E-Governance Services and the Digital Citizen Experience PART III: DIGITAL TRANSFORMATION IN FINANCE AND BANKING 16. The Effect of Social Media on Academic Performances of Students in Ghanaian Universities (A Case of Tamale Technical University) 17. Effect of the University Website on University Brand Image and Students' Preference PART IV: DIGITAL TRANSFORMATION IN HOSPITALITY 18. Prospects and Challenges of Electronic Banking in Ghana 19. Online Travel Agent (OTA) and Customer Experience in the Hospitality Sector 20. Hospitality and Tourism Management in Times of Crisis: Technology-Based Resilience Perspective 21. Social Media and Customer Satisfaction in the Hospitality Sector

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• Engenharia electrotécnica
• Vendas e marketing
• Tecnologia WAP (sem fios)
• Posse e organização de empresas
• Engenharia electrónica
• Engenharia: geral

Digital Communications;Wireless Communications;Customer Relationship Management (CRM);Intelligent Systems