Digital Transformation in Sales

Digital Transformation in Sales

How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide

Rainsberger, Livia

Springer

01/2023

275

Dura

Inglês

9783658388867

15 a 20 dias

676

Descrição não disponível.
Understanding Digital Transformation: Trends, developments, drivers, influence, impact.- Sales technology and tools: Technology trap, digital sales tools.- Strategy: sales models, sales organization.- Conception: positioning, value proposition, digital customer profile, customer acquisition.- Implementation: technology selection, competence building in the organization, technology and the human factor.
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Change Management;Artificial Intelligence;Book Digitalization Sales;Digitization Strategy;Digital Tools in Sales;Sales Trends;Digital Sales Channels;Sales Process;Sales Technology;Sales;Customer Management;Sales;Artificial Intelligence