Digital Marketing
portes grátis
Digital Marketing
Analyzing its Transversal Impact
Botelho Pires, Paulo; Veiga Pereira, Ines; Duarte Santos, Jose
Taylor & Francis Ltd
07/2024
294
Dura
9781032471730
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Preface. PART 1: INTRODUCTION TO DIGITAL MARKETING. Advantages and Conditions of Digital Marketing. The impact of Digital on Marketing Strategy. The Behavior of the Digital Consumer. PART 2: DOING MARKETING RESEARCH. The Digital Research Revolution. The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact. PART 3: THE DIGITALIZATION OF BUSINESS SALES. Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams. Relationship Marketing in the Age of Digital Marketing. PART 4: BUSINESS LEVERAGED ON DIGITAL MARKETING. Pre-Sales and Social Media Strategies' Role in the Customer Journey. The Age of Digital Services Marketing. Go International with Digital Transformation. Internal Marketing Supported by Digital Marketing. Tourism and Digital Marketing. PART 5: DIGITAL MARKETING EXPANDED. Digital Marketing in Nonprofit Organizations Conceptual Background and Recommendations for Practitioners. Ensure Video Game Success with Digital Marketing. Index.
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Internet marketing overview;Digital marketing overview;Internet marketing fundamentals;Digital marketing fundamentals;Internet marketing principal concepts;Digital marketing principal concepts
Preface. PART 1: INTRODUCTION TO DIGITAL MARKETING. Advantages and Conditions of Digital Marketing. The impact of Digital on Marketing Strategy. The Behavior of the Digital Consumer. PART 2: DOING MARKETING RESEARCH. The Digital Research Revolution. The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact. PART 3: THE DIGITALIZATION OF BUSINESS SALES. Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams. Relationship Marketing in the Age of Digital Marketing. PART 4: BUSINESS LEVERAGED ON DIGITAL MARKETING. Pre-Sales and Social Media Strategies' Role in the Customer Journey. The Age of Digital Services Marketing. Go International with Digital Transformation. Internal Marketing Supported by Digital Marketing. Tourism and Digital Marketing. PART 5: DIGITAL MARKETING EXPANDED. Digital Marketing in Nonprofit Organizations Conceptual Background and Recommendations for Practitioners. Ensure Video Game Success with Digital Marketing. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.