Digital Advertising in the Post-cookie Era
portes grátis
Digital Advertising in the Post-cookie Era
Strategic Campaign Planning Across the Customer Journey
Schwarz-Musch, Alexander; Tauchhammer, Alexander; Guetz, Bernhard
Springer
03/2025
169
Dura
9783658470999
15 a 20 dias
Descrição não disponível.
1. Advertising in a digital environment.- 2. Campaign planning and implementation.- 3. Social media advertising.- 4. Search engine advertising.- 5. Display advertising.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Advertising in a Digital Environment ;Third-Party Cookies;Online Targeting;Contextual Targeting;Semantic Targeting;Predictive Targeting ;Cohort or Interest Targeting ;First-Party Data Concept;Campaign Planning and Implementation ;Buyer Personas ;Customer Journey
1. Advertising in a digital environment.- 2. Campaign planning and implementation.- 3. Social media advertising.- 4. Search engine advertising.- 5. Display advertising.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
