Data Engineering for Data-Driven Marketing
portes grátis
Data Engineering for Data-Driven Marketing
Milanova, Mariofanna; Grover, Veena; Nallakaruppan, M. K.; Rajasekaran, Vijay Anand; Baluswamy, Balamurugan
Emerald Publishing Limited
03/2025
292
Dura
9781836623274
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter 1. Exploring AI in Data Driven Marketing: Understanding the Intersection of Data Engineering and Marketing; Sonal Trivedi, Veena Grover, and Balamurugan Balusamy
Chapter 2. Architecting for Success: Designing Robust Data Infrastructures to Power Data-Driven Marketing Campaigns; Siva Karthikeyan Krishnan, Kumaravel Ponnusamy, and Kanav Sharma
Chapter 3. AI in Data-Driven Marketing: Decoding Consumer Choices and Behaviors; Valliappan Raju, KK Ramachandran, Wang Chenxi, Mangairkarasi V, and Zdenka Konecna
Chapter 4. Ingesting Insights: Data Ingestion Strategies and Techniques for Marketing Data; Veena Grover and Purnima Pal
Chapter 5. Mastering Data Transformation: Preparing Marketing Data for Actionable Insights; Channi Sachdeva, Veena Grover, Amandeep Kaur, and Veer P Gangwar
Chapter 6. Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-Time Marketing Analytics; Anitha K, Anitha A, Preetha S, and Annie Sam
Chapter 7. Crafting Customer Profiles: Data Engineering for Comprehensive Customer Understanding; Anuradha Chakraborty, Soumendra Roy, and Amit Sarkar
Chapter 8. Empowering Personalized Marketing: Leveraging Data Engineering for Customer Segmentation; Veena Grover, Mahima Dogra, Divya Sahu, and Manju Nandal
Chapter 9. Quality Assurance in Marketing Data: Ensuring Accuracy and Reliability; Arvind Nath Sinha, Vibha Srivastava, and Kashvi Sinha
Chapter 10. Integrating Marketing Data Ecosystems: Merging Diverse Data Sources for Holistic Insights; Rubina Gill, Pankaj Raj Kumar, Mastu Patel, and Harmesh Kumar
Chapter 11. Data Security in the Age of Marketing: Safeguarding Customer Information and Compliance; M. K. Nallakaruppan, Ansh Pethani, and Danilo Pelusi
Chapter 12. Harnessing AI and ML for Marketing: Integrating Advanced Analytics into Data-Driven Strategies; M. K. Nallakaruppan, Francesco Benedetto, and Mridul Jain
Chapter 13. Ethics and Privacy in Data-Driven Marketing: Navigating Legal and Ethical Considerations in the Age of Big Data; Manisha Singh and Fatima Qasim Hasan
Chapter 14. Unlocking the Potential of Data Lakes: Organizing and Storing Marketing Data for Analysis; Magesh R, Ilakkiyaa U, Shanthini R, and Charanya R
Chapter 15. Optimizing Outcomes: Professional Perspectives on Data-Driven Marketing Mastery; Aditya Prasad, Tejasv Rastogi, Trisha Paul, Utkarsh Tyagi, and Francesco Benedetto
Chapter 2. Architecting for Success: Designing Robust Data Infrastructures to Power Data-Driven Marketing Campaigns; Siva Karthikeyan Krishnan, Kumaravel Ponnusamy, and Kanav Sharma
Chapter 3. AI in Data-Driven Marketing: Decoding Consumer Choices and Behaviors; Valliappan Raju, KK Ramachandran, Wang Chenxi, Mangairkarasi V, and Zdenka Konecna
Chapter 4. Ingesting Insights: Data Ingestion Strategies and Techniques for Marketing Data; Veena Grover and Purnima Pal
Chapter 5. Mastering Data Transformation: Preparing Marketing Data for Actionable Insights; Channi Sachdeva, Veena Grover, Amandeep Kaur, and Veer P Gangwar
Chapter 6. Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-Time Marketing Analytics; Anitha K, Anitha A, Preetha S, and Annie Sam
Chapter 7. Crafting Customer Profiles: Data Engineering for Comprehensive Customer Understanding; Anuradha Chakraborty, Soumendra Roy, and Amit Sarkar
Chapter 8. Empowering Personalized Marketing: Leveraging Data Engineering for Customer Segmentation; Veena Grover, Mahima Dogra, Divya Sahu, and Manju Nandal
Chapter 9. Quality Assurance in Marketing Data: Ensuring Accuracy and Reliability; Arvind Nath Sinha, Vibha Srivastava, and Kashvi Sinha
Chapter 10. Integrating Marketing Data Ecosystems: Merging Diverse Data Sources for Holistic Insights; Rubina Gill, Pankaj Raj Kumar, Mastu Patel, and Harmesh Kumar
Chapter 11. Data Security in the Age of Marketing: Safeguarding Customer Information and Compliance; M. K. Nallakaruppan, Ansh Pethani, and Danilo Pelusi
Chapter 12. Harnessing AI and ML for Marketing: Integrating Advanced Analytics into Data-Driven Strategies; M. K. Nallakaruppan, Francesco Benedetto, and Mridul Jain
Chapter 13. Ethics and Privacy in Data-Driven Marketing: Navigating Legal and Ethical Considerations in the Age of Big Data; Manisha Singh and Fatima Qasim Hasan
Chapter 14. Unlocking the Potential of Data Lakes: Organizing and Storing Marketing Data for Analysis; Magesh R, Ilakkiyaa U, Shanthini R, and Charanya R
Chapter 15. Optimizing Outcomes: Professional Perspectives on Data-Driven Marketing Mastery; Aditya Prasad, Tejasv Rastogi, Trisha Paul, Utkarsh Tyagi, and Francesco Benedetto
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Campaign Optimization; Data Collection; Real-Time Processing; Data Quality; Data Storage Solutions; Predictive Modelling; Marketing Analytics; ROI Measurement; Data Governance
Chapter 1. Exploring AI in Data Driven Marketing: Understanding the Intersection of Data Engineering and Marketing; Sonal Trivedi, Veena Grover, and Balamurugan Balusamy
Chapter 2. Architecting for Success: Designing Robust Data Infrastructures to Power Data-Driven Marketing Campaigns; Siva Karthikeyan Krishnan, Kumaravel Ponnusamy, and Kanav Sharma
Chapter 3. AI in Data-Driven Marketing: Decoding Consumer Choices and Behaviors; Valliappan Raju, KK Ramachandran, Wang Chenxi, Mangairkarasi V, and Zdenka Konecna
Chapter 4. Ingesting Insights: Data Ingestion Strategies and Techniques for Marketing Data; Veena Grover and Purnima Pal
Chapter 5. Mastering Data Transformation: Preparing Marketing Data for Actionable Insights; Channi Sachdeva, Veena Grover, Amandeep Kaur, and Veer P Gangwar
Chapter 6. Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-Time Marketing Analytics; Anitha K, Anitha A, Preetha S, and Annie Sam
Chapter 7. Crafting Customer Profiles: Data Engineering for Comprehensive Customer Understanding; Anuradha Chakraborty, Soumendra Roy, and Amit Sarkar
Chapter 8. Empowering Personalized Marketing: Leveraging Data Engineering for Customer Segmentation; Veena Grover, Mahima Dogra, Divya Sahu, and Manju Nandal
Chapter 9. Quality Assurance in Marketing Data: Ensuring Accuracy and Reliability; Arvind Nath Sinha, Vibha Srivastava, and Kashvi Sinha
Chapter 10. Integrating Marketing Data Ecosystems: Merging Diverse Data Sources for Holistic Insights; Rubina Gill, Pankaj Raj Kumar, Mastu Patel, and Harmesh Kumar
Chapter 11. Data Security in the Age of Marketing: Safeguarding Customer Information and Compliance; M. K. Nallakaruppan, Ansh Pethani, and Danilo Pelusi
Chapter 12. Harnessing AI and ML for Marketing: Integrating Advanced Analytics into Data-Driven Strategies; M. K. Nallakaruppan, Francesco Benedetto, and Mridul Jain
Chapter 13. Ethics and Privacy in Data-Driven Marketing: Navigating Legal and Ethical Considerations in the Age of Big Data; Manisha Singh and Fatima Qasim Hasan
Chapter 14. Unlocking the Potential of Data Lakes: Organizing and Storing Marketing Data for Analysis; Magesh R, Ilakkiyaa U, Shanthini R, and Charanya R
Chapter 15. Optimizing Outcomes: Professional Perspectives on Data-Driven Marketing Mastery; Aditya Prasad, Tejasv Rastogi, Trisha Paul, Utkarsh Tyagi, and Francesco Benedetto
Chapter 2. Architecting for Success: Designing Robust Data Infrastructures to Power Data-Driven Marketing Campaigns; Siva Karthikeyan Krishnan, Kumaravel Ponnusamy, and Kanav Sharma
Chapter 3. AI in Data-Driven Marketing: Decoding Consumer Choices and Behaviors; Valliappan Raju, KK Ramachandran, Wang Chenxi, Mangairkarasi V, and Zdenka Konecna
Chapter 4. Ingesting Insights: Data Ingestion Strategies and Techniques for Marketing Data; Veena Grover and Purnima Pal
Chapter 5. Mastering Data Transformation: Preparing Marketing Data for Actionable Insights; Channi Sachdeva, Veena Grover, Amandeep Kaur, and Veer P Gangwar
Chapter 6. Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-Time Marketing Analytics; Anitha K, Anitha A, Preetha S, and Annie Sam
Chapter 7. Crafting Customer Profiles: Data Engineering for Comprehensive Customer Understanding; Anuradha Chakraborty, Soumendra Roy, and Amit Sarkar
Chapter 8. Empowering Personalized Marketing: Leveraging Data Engineering for Customer Segmentation; Veena Grover, Mahima Dogra, Divya Sahu, and Manju Nandal
Chapter 9. Quality Assurance in Marketing Data: Ensuring Accuracy and Reliability; Arvind Nath Sinha, Vibha Srivastava, and Kashvi Sinha
Chapter 10. Integrating Marketing Data Ecosystems: Merging Diverse Data Sources for Holistic Insights; Rubina Gill, Pankaj Raj Kumar, Mastu Patel, and Harmesh Kumar
Chapter 11. Data Security in the Age of Marketing: Safeguarding Customer Information and Compliance; M. K. Nallakaruppan, Ansh Pethani, and Danilo Pelusi
Chapter 12. Harnessing AI and ML for Marketing: Integrating Advanced Analytics into Data-Driven Strategies; M. K. Nallakaruppan, Francesco Benedetto, and Mridul Jain
Chapter 13. Ethics and Privacy in Data-Driven Marketing: Navigating Legal and Ethical Considerations in the Age of Big Data; Manisha Singh and Fatima Qasim Hasan
Chapter 14. Unlocking the Potential of Data Lakes: Organizing and Storing Marketing Data for Analysis; Magesh R, Ilakkiyaa U, Shanthini R, and Charanya R
Chapter 15. Optimizing Outcomes: Professional Perspectives on Data-Driven Marketing Mastery; Aditya Prasad, Tejasv Rastogi, Trisha Paul, Utkarsh Tyagi, and Francesco Benedetto
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
