Data-Driven Customer Engagement

MarTech ... The Via Dolorosa Into Data-Driven Customer Interaction.- The Strategic Imperative ... Providing the Groundwork.- Let the MarTech Music Play ... Development Phases of the MarTech Universe.- I Go Where True (Money) Love Goes - Budgets and Market Potentials in MarTech.- Data Readiness and Data Strategies ... Without Data, You Are Just Another Person With an Opinion.- Online Data Protection According to GDPR - Or: What Is Actually (Still) Allowed? (Dr. Simon Menke).- Measurement and KPI Optimization ... Oldie, But Goldie.- Pandora's AI Box - The AI Tsunami Is Rolling in.- CRM Meets Customer Experience - Moments of Truth for the Customer.- The New Media Imperative.- On the Way to Composability - The Changing Role of IT.- The Organisation Remains the Digital Construction Site.- Case Studies - Lessons Learned from Other Companies.- Steps Towards Marketing Tech Strategy and Implementation.

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• Matemática e sistemas do negócio
• Vendas e marketing
• E-commerce: aspectos de negócios
• Aplicações de negócios
• Media, informação e indústrias das comunicações

Data-driven customer interaction;MarTech landscape;Marketing technology trends;Budget allocation strategies;GDPR compliance in marketing;AI integration in marketing;KPI optimization techniques;Digital marketing transformation