Cultural Mega-Events

1. Introduction: Mega-events and the city 2. The rise of cultural mega-events and shifting mega-event trends 3. Defining cultural mega-events and the mega-event process 4. The potential synergy between built heritage and mega-events 5. Genoa European Capital of Culture 2004: A cultural mega-event embedded within a strategic vision for heritage development 6. Liverpool European Capital of Culture 2008: A cultural mega-event within a strategic regeneration overlooking heritage 7. Istanbul European Capital of Culture 2010: Competing visions for heritage in a cultural mega-event 8. Key issues emerging from the overlap of heritage and mega-events 9. Conclusions: Considerations for future historic cities hosting mega-events Index

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• Planeamento urbano e municipal
• Indústria hospitalar
• Museus e museologia
• Formação e treino desportivo
• Indústrias de serviços
• Planeamento urbano - aspectos arquitectónicos
• Indústria do turismo

Cultural Mega-event;UEFA European Championship;Mega-events;ECoC Event;World Heritage;ECoC Program;Genoa;Liverpool European Capital;Liverpool;ECoC Bid;Istanbul;City Decision Makers;European Capital of Culture;Urban Heritage;Olympic Games;City's Heritage;UK City;IOC;cultural mega-events;Host Cities;heritage decision makers;Satellite Platform;global recognition;Sporting Mega-events;Central Government;Liverpool Vision;IMM;Heritage Actors;Inherent Qualities;Candidate Cities;Secondary Effects;Built Heritage;THI;Strade Nuove;Liverpool City Council