Creating a Successful Digital Presence
portes grátis
Creating a Successful Digital Presence
Objectives, Strategies and Tactics
Adolphus, Noel; Fletcher, Gordon
Taylor & Francis Ltd
07/2021
212
Dura
Inglês
9780367460341
15 a 20 dias
550
Descrição não disponível.
Part I: Concepts 1. What is a digital presence? 2. You need a digital presence 3. You need a strategic digital presence 4. Personas: Understanding your audience 5. Ethical and legal issues Part II: Planning 6. What is a Theory of Change? 7. Tactics for building your presence 8. Content is king Part III: Delivery 9. Build the parts: The components of your digital presence 10. Look and feel: Make your presence reflect you 11. Curation: Sharing with your audience 12. Connect: Find friends and create advocates through social media 13. Search: Build visibility and draw an audience to you 14. Measure: From SMART to SMARTER Part IV: Maintenance 15. Maintaining your digital presence 16. Securing your digital presence Part V: Extending 17. Extend your value proposition 18. Digital by default: Future tools and opportunities
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
ASMR;digital presence;Search Engine Result Page;employability;NBC Affiliate;professional development;graduate outcomes;Age UK;Visitor's Browser;Social Media Channels;WordPress Plugin;Organic Search Results;NBC;WordPress Website;Smart Objective;GDPR;Wild Swimming;Content Management Systems;Google Analytics;Internal Enablers;Pop Stars;SSL Certificate;Design Sentiment;UK Transport;Failure Bracket;UK Supermarket;Lower Degree Classification;Sea Otters
Part I: Concepts 1. What is a digital presence? 2. You need a digital presence 3. You need a strategic digital presence 4. Personas: Understanding your audience 5. Ethical and legal issues Part II: Planning 6. What is a Theory of Change? 7. Tactics for building your presence 8. Content is king Part III: Delivery 9. Build the parts: The components of your digital presence 10. Look and feel: Make your presence reflect you 11. Curation: Sharing with your audience 12. Connect: Find friends and create advocates through social media 13. Search: Build visibility and draw an audience to you 14. Measure: From SMART to SMARTER Part IV: Maintenance 15. Maintaining your digital presence 16. Securing your digital presence Part V: Extending 17. Extend your value proposition 18. Digital by default: Future tools and opportunities
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
ASMR;digital presence;Search Engine Result Page;employability;NBC Affiliate;professional development;graduate outcomes;Age UK;Visitor's Browser;Social Media Channels;WordPress Plugin;Organic Search Results;NBC;WordPress Website;Smart Objective;GDPR;Wild Swimming;Content Management Systems;Google Analytics;Internal Enablers;Pop Stars;SSL Certificate;Design Sentiment;UK Transport;Failure Bracket;UK Supermarket;Lower Degree Classification;Sea Otters
