Corporate Political Responsibility

Corporate Political Responsibility

How Businesses Can Strengthen Democracy for Mutual Benefit

Bohnen, Johannes

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

11/2021

193

Mole

Inglês

9783662621240

15 a 20 dias

326

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Introduction: What Is at Stake?.- Understanding the Public Sphere.- Revitalizing the Public Sphere.- Why Businesses Need a Political Stance.- Creating the Political Brand.- Managing the Political Brand.- Conclusion: Filling the New Attitude with Life.
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Democracy;Political branding;Corporate social responsibility;Political participation;Sustainable development goals;Political economy;Intersection of politics and business;Public administration;Globalization;Political stability;Economic stability;Multilateralism;Responsible lobbying;Political sustainability;Governance;Public change management;Collective goods;Public change management;Political investment;Political mission statement