Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy
portes grátis
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy
A Neo-Institutional Public Relations Perspective
Marschlich, Sarah
Springer Fachmedien Wiesbaden
09/2022
212
Mole
Inglês
9783658368173
15 a 20 dias
310
Descrição não disponível.
1 Introduction.- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations.- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy.- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy.- 5 Study Context: The Case of the UAE.- 6 Method.- 7 Results.- 8 Discussion.- 9 Conclusion.
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Open Access;Corporate Diplomacy;Public Relations;Organizational Legitimacy;Neo-Institutional Theory;Stakeholder Engagement;Media Framing
1 Introduction.- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations.- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy.- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy.- 5 Study Context: The Case of the UAE.- 6 Method.- 7 Results.- 8 Discussion.- 9 Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
