Content Strategy
portes grátis
Content Strategy
A How-to Guide
Getto, Guiseppe; Ruszkiewicz, Sheryl; Labriola, Jack T.
Taylor & Francis Ltd
11/2022
202
Dura
Inglês
9780367759506
15 a 20 dias
Descrição não disponível.
Introduction: What Is Content Strategy Chapter 1: Key Concepts in Content Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience Analysis Chapter 4: Identifying Content Types and Channels Chapter 5: Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a Content Strategy Plan Chapter 8: Collaborating With Other Content Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring Content Usability and Accessibility Chapter 11: Delivering, Governing, and Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools and Technologies Chapter 14: Establishing Yourself as a Content Strategist
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
localization;user experience;accessibility;content development;workflow;technical genres;audience analysis;information architecture;social media;content auditing;digital marketing;collaboration;technical writing;content strategy;Content management;Content Strategists;Editorial Calendar;Content Types;Content Developers;Content Channel;Content Modeling;Wo;Structured Authoring;Content Goals;User Experience Design;Content Genres;STC;Website Cm;KPI;CMSs;Audience Goals;Search Engine Results Pages;Pain Points;Editing Content;VIP;Follow;Personas;Collaboration Tools
Introduction: What Is Content Strategy Chapter 1: Key Concepts in Content Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience Analysis Chapter 4: Identifying Content Types and Channels Chapter 5: Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a Content Strategy Plan Chapter 8: Collaborating With Other Content Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring Content Usability and Accessibility Chapter 11: Delivering, Governing, and Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools and Technologies Chapter 14: Establishing Yourself as a Content Strategist
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
localization;user experience;accessibility;content development;workflow;technical genres;audience analysis;information architecture;social media;content auditing;digital marketing;collaboration;technical writing;content strategy;Content management;Content Strategists;Editorial Calendar;Content Types;Content Developers;Content Channel;Content Modeling;Wo;Structured Authoring;Content Goals;User Experience Design;Content Genres;STC;Website Cm;KPI;CMSs;Audience Goals;Search Engine Results Pages;Pain Points;Editing Content;VIP;Follow;Personas;Collaboration Tools
