Contemporary Sport Management
portes grátis
Contemporary Sport Management
Pedersen, Paul M.
Human Kinetics Publishers
11/2024
624
Mole
9781718230521
15 a 20 dias
Descrição não disponível.
Part I. Introduction to Sport Management
Chapter 1. Managing Sport
Paul M. Pedersen
Defining Sport and Sport Management
Nature and Scope of the Sport Industry
Unique Aspects of Sport Management
Sport Management Competencies
Future Challenges and Opportunities
Chapter 2. Developing a Professional Perspective
Khirey B. Walker, Dominique C. Kropp, Jamee Pelcher
Professional Preparation
Professional Attitude
Career Planning and Management
Career Readiness for Occupational Success
Chapter 3. Management Concepts and Practice in Sport Organizations
Kathryn Heinze, Kathy Babiak, Lucie Thibault
Organization Defined
Types of Sport Organizations
Organizational Environment
Organizational Effectiveness
Organizational Strategy
Organizational Culture
Organizational Structure and Design
Organizational Change and Innovation
Critical Thinking in Sport Organizations
Ethics in Sport Organizations
Chapter 4. Managing and Leading in Sport Organizations
Laura J. Burton, Ajhanai Keaton, Shannon Kerwin
Theoretical Approaches to Management
Management Functions
Classifications of Managers
Managerial Skills
Leadership
Decision Making, Authority, and Power
Leadership Prototypicality
Critical Thinking in Sport Managing and Leading
Ethics in the Leadership of Sport Organizations
Chapter 5. Sociological Aspects of Sport Management
Nicole M. LaVoi, Dunja Antunovic, Katie Lebel
Social Significance of Sport
Benefits of Sport
Dark Side of Sport
Sport as a Vehicle for Social Transformation
Implications for Sport Managers
Chapter 6. Sport Management Research
Jess C. Dixon, Brendan Dwyer, Ceyda Mumcu
What Is Sport Management Research?
Why Sport Managers Need to Understand Research
Key Features of Quality Research
Ethics in Sport Management Research
Critical Thinking in Sport Management Research
Current Challenges in Sport Management Research
Future of Sport Management Research
Part II. Sport Management Sites
Chapter 7. Managing Sport Participation Across the Life Span
Marlene A. Dixon, Jennifer E. McGarry, Ashlyn Hardie
Origins of Sport for All and Community-Level Sport
Youth Sport History
Definition of Community Sport
Size and Scope of Community Sport
Types of Community Sport Organizations
Management Challenges
Adult Community Sport Offerings
Youth Sport Offerings
Chapter 8. Interscholastic Athletics
Tywan G. Martin, James E. Johnson, Eric W. Forsyth
Arrival of Interscholastic Athletics
Governance of Interscholastic Athletics
Value of Interscholastic Athletic Programs
Participation Numbers
Operating Models
Careers in Interscholastic Athletics
Issues Facing Interscholastic Athletics
Critical Thinking in Interscholastic Athletics
Ethics in Interscholastic Athletics
Chapter 9. Intercollegiate Athletics
Ellen J. Staurowsky, Robertha Abney, Nicholas M. Watanabe
Origins of Intercollegiate Athletic Governance
College Sport Finance
Intercollegiate Athletic Administrators
Critical Thinking in Intercollegiate Athletics
Ethics in Intercollegiate Athletics
Chapter 10. Professional Sport
Jacqueline McDowell, Amy Chan Hyung Kim, Kelly Evans
Historical Aspects of Professional Sport
Unique Aspects of Professional Sport
Revenue Sources for Professional Sport Teams
Future Challenges Facing Professional Sport
Career Opportunities in Professional Sport
Chapter 11. Sport Management and Marketing Agencies
Ashley G. Bowers, Alex C. Gang, Ray Schneider
Functions of Sport Management and Marketing Agencies
Types of Sport Management and Marketing Agencies
Careers in Agencies
Challenges Facing Agencies
Critical Thinking in Agency Activities
Ethical Issues in Sport Management and Marketing Agencies
Chapter 12. International Sport Management
Armin Marquez, Elsa Kristiansen, Ashleigh-Jane Thompson
What Is International Sport?
Expansion of International Sport
Current Issues in International Sport
Guidelines for Future Leaders in International Sport Management
Critical Thinking in International Sport
Ethics in International Sport
Chapter 13. Esports Management
BerNadette Lawson-Williams, Dina Gentile, Minna Rollins
Evolution of Esports
Differentiating Esports From Traditional and Nontraditional Sports
Esports and Wellness
Popularity of Esports
Societal Trends in Esports
Chapter 14. Emerging Developments in Sport Management
Gashaw Abeza, Elizabeth Wanless, Yoseph Z. Mamo
New Realities
Artificial Intelligence (AI)
Virtual Reality (VR) and Augmented Reality (AR)
Blockchain and Sport
Nonfungible Tokens in Sport Industry
Machine Learning and AI Chatbots in Sport
Streaming
Fantasy Sport
Sports Betting
Part III. Sport Management Functions
Chapter 15. Sport Marketing
Ketra L. Armstrong, Brian Turner, Kimberly S. Miloch
Developing a Sport Marketing Plan
Market Research
Critical Thinking in Sport Marketing
Ethical and Socially and Culturally Responsible Sport Marketing
Career Opportunities in Sport Marketing
Future of Sport Marketing
Chapter 16. Sport Sales and Consumer Behavior
Bo Li, Cara Holdsclaw, James J. Zhang
Understanding the Individual as a Sport Consumer
Group Influences on the Sport Consumer
Situational Influences on the Sport Consumer
Consumer Decision Making in Sport
Sport Sales
Challenges and Issues in Sport Consumer Behavior and Sales
Critical Thinking in Sport Consumer Behavior
Ethics in Promoting Sport Consumer Behavior
Chapter 17. Analytics in the Sport Industry
Kevin Mongeon, David P. Hedlund, Yiran Su
The Sport Analytics Process
Sport Analytics Techniques
Critical Thinking in Sport Analytics
Sport Analytics in Practice
Chapter 18. Communication in the Sport Industry
Mike Ross, Brody Ruihley, Zack P. Pedersen
Theoretical Framework of Sport Communication
Strategic Sport Communication Model (SSCM)
Media Relations in Sport
Community Relations in Sport
Critical Thinking in Sport Communication
Ethics in Sport Communication
Chapter 19. Finance and Economics in the Sport Industry
Timothy D. DeSchriver, Sarah B. Williams, Daniel F. Mahony
Current Financial Situation of U.S. Professional Sport
Current Financial Situation of U.S. Collegiate Athletics
Economics of Sport
Overview of Financial Management
Sources of Revenue and Expenses for Sport Organizations
Careers in Financial Management for Sport Organizations
Chapter 20. Sport Facility and Event Management
Brianna L. Newland, Stacey A. Hall, Thomas J. Aicher
Overview of Facility Management
Facility Management
Event Management
Chapter 21. Legal Considerations in Sport Management
Katie M. Brown, Natasha T. Brison, Lauren McCoy Coffey
Basics of Law
U.S. Constitution
Federal Legislation
State Legal Systems
Future Challenges
Critical Thinking in Sport Law
Ethics in Sport Law
Chapter 1. Managing Sport
Paul M. Pedersen
Defining Sport and Sport Management
Nature and Scope of the Sport Industry
Unique Aspects of Sport Management
Sport Management Competencies
Future Challenges and Opportunities
Chapter 2. Developing a Professional Perspective
Khirey B. Walker, Dominique C. Kropp, Jamee Pelcher
Professional Preparation
Professional Attitude
Career Planning and Management
Career Readiness for Occupational Success
Chapter 3. Management Concepts and Practice in Sport Organizations
Kathryn Heinze, Kathy Babiak, Lucie Thibault
Organization Defined
Types of Sport Organizations
Organizational Environment
Organizational Effectiveness
Organizational Strategy
Organizational Culture
Organizational Structure and Design
Organizational Change and Innovation
Critical Thinking in Sport Organizations
Ethics in Sport Organizations
Chapter 4. Managing and Leading in Sport Organizations
Laura J. Burton, Ajhanai Keaton, Shannon Kerwin
Theoretical Approaches to Management
Management Functions
Classifications of Managers
Managerial Skills
Leadership
Decision Making, Authority, and Power
Leadership Prototypicality
Critical Thinking in Sport Managing and Leading
Ethics in the Leadership of Sport Organizations
Chapter 5. Sociological Aspects of Sport Management
Nicole M. LaVoi, Dunja Antunovic, Katie Lebel
Social Significance of Sport
Benefits of Sport
Dark Side of Sport
Sport as a Vehicle for Social Transformation
Implications for Sport Managers
Chapter 6. Sport Management Research
Jess C. Dixon, Brendan Dwyer, Ceyda Mumcu
What Is Sport Management Research?
Why Sport Managers Need to Understand Research
Key Features of Quality Research
Ethics in Sport Management Research
Critical Thinking in Sport Management Research
Current Challenges in Sport Management Research
Future of Sport Management Research
Part II. Sport Management Sites
Chapter 7. Managing Sport Participation Across the Life Span
Marlene A. Dixon, Jennifer E. McGarry, Ashlyn Hardie
Origins of Sport for All and Community-Level Sport
Youth Sport History
Definition of Community Sport
Size and Scope of Community Sport
Types of Community Sport Organizations
Management Challenges
Adult Community Sport Offerings
Youth Sport Offerings
Chapter 8. Interscholastic Athletics
Tywan G. Martin, James E. Johnson, Eric W. Forsyth
Arrival of Interscholastic Athletics
Governance of Interscholastic Athletics
Value of Interscholastic Athletic Programs
Participation Numbers
Operating Models
Careers in Interscholastic Athletics
Issues Facing Interscholastic Athletics
Critical Thinking in Interscholastic Athletics
Ethics in Interscholastic Athletics
Chapter 9. Intercollegiate Athletics
Ellen J. Staurowsky, Robertha Abney, Nicholas M. Watanabe
Origins of Intercollegiate Athletic Governance
College Sport Finance
Intercollegiate Athletic Administrators
Critical Thinking in Intercollegiate Athletics
Ethics in Intercollegiate Athletics
Chapter 10. Professional Sport
Jacqueline McDowell, Amy Chan Hyung Kim, Kelly Evans
Historical Aspects of Professional Sport
Unique Aspects of Professional Sport
Revenue Sources for Professional Sport Teams
Future Challenges Facing Professional Sport
Career Opportunities in Professional Sport
Chapter 11. Sport Management and Marketing Agencies
Ashley G. Bowers, Alex C. Gang, Ray Schneider
Functions of Sport Management and Marketing Agencies
Types of Sport Management and Marketing Agencies
Careers in Agencies
Challenges Facing Agencies
Critical Thinking in Agency Activities
Ethical Issues in Sport Management and Marketing Agencies
Chapter 12. International Sport Management
Armin Marquez, Elsa Kristiansen, Ashleigh-Jane Thompson
What Is International Sport?
Expansion of International Sport
Current Issues in International Sport
Guidelines for Future Leaders in International Sport Management
Critical Thinking in International Sport
Ethics in International Sport
Chapter 13. Esports Management
BerNadette Lawson-Williams, Dina Gentile, Minna Rollins
Evolution of Esports
Differentiating Esports From Traditional and Nontraditional Sports
Esports and Wellness
Popularity of Esports
Societal Trends in Esports
Chapter 14. Emerging Developments in Sport Management
Gashaw Abeza, Elizabeth Wanless, Yoseph Z. Mamo
New Realities
Artificial Intelligence (AI)
Virtual Reality (VR) and Augmented Reality (AR)
Blockchain and Sport
Nonfungible Tokens in Sport Industry
Machine Learning and AI Chatbots in Sport
Streaming
Fantasy Sport
Sports Betting
Part III. Sport Management Functions
Chapter 15. Sport Marketing
Ketra L. Armstrong, Brian Turner, Kimberly S. Miloch
Developing a Sport Marketing Plan
Market Research
Critical Thinking in Sport Marketing
Ethical and Socially and Culturally Responsible Sport Marketing
Career Opportunities in Sport Marketing
Future of Sport Marketing
Chapter 16. Sport Sales and Consumer Behavior
Bo Li, Cara Holdsclaw, James J. Zhang
Understanding the Individual as a Sport Consumer
Group Influences on the Sport Consumer
Situational Influences on the Sport Consumer
Consumer Decision Making in Sport
Sport Sales
Challenges and Issues in Sport Consumer Behavior and Sales
Critical Thinking in Sport Consumer Behavior
Ethics in Promoting Sport Consumer Behavior
Chapter 17. Analytics in the Sport Industry
Kevin Mongeon, David P. Hedlund, Yiran Su
The Sport Analytics Process
Sport Analytics Techniques
Critical Thinking in Sport Analytics
Sport Analytics in Practice
Chapter 18. Communication in the Sport Industry
Mike Ross, Brody Ruihley, Zack P. Pedersen
Theoretical Framework of Sport Communication
Strategic Sport Communication Model (SSCM)
Media Relations in Sport
Community Relations in Sport
Critical Thinking in Sport Communication
Ethics in Sport Communication
Chapter 19. Finance and Economics in the Sport Industry
Timothy D. DeSchriver, Sarah B. Williams, Daniel F. Mahony
Current Financial Situation of U.S. Professional Sport
Current Financial Situation of U.S. Collegiate Athletics
Economics of Sport
Overview of Financial Management
Sources of Revenue and Expenses for Sport Organizations
Careers in Financial Management for Sport Organizations
Chapter 20. Sport Facility and Event Management
Brianna L. Newland, Stacey A. Hall, Thomas J. Aicher
Overview of Facility Management
Facility Management
Event Management
Chapter 21. Legal Considerations in Sport Management
Katie M. Brown, Natasha T. Brison, Lauren McCoy Coffey
Basics of Law
U.S. Constitution
Federal Legislation
State Legal Systems
Future Challenges
Critical Thinking in Sport Law
Ethics in Sport Law
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Sport management; careers; jobs in sports; sport business; COSMA; sport professions; sport organizations; recreation; sport history; sport sociology
Part I. Introduction to Sport Management
Chapter 1. Managing Sport
Paul M. Pedersen
Defining Sport and Sport Management
Nature and Scope of the Sport Industry
Unique Aspects of Sport Management
Sport Management Competencies
Future Challenges and Opportunities
Chapter 2. Developing a Professional Perspective
Khirey B. Walker, Dominique C. Kropp, Jamee Pelcher
Professional Preparation
Professional Attitude
Career Planning and Management
Career Readiness for Occupational Success
Chapter 3. Management Concepts and Practice in Sport Organizations
Kathryn Heinze, Kathy Babiak, Lucie Thibault
Organization Defined
Types of Sport Organizations
Organizational Environment
Organizational Effectiveness
Organizational Strategy
Organizational Culture
Organizational Structure and Design
Organizational Change and Innovation
Critical Thinking in Sport Organizations
Ethics in Sport Organizations
Chapter 4. Managing and Leading in Sport Organizations
Laura J. Burton, Ajhanai Keaton, Shannon Kerwin
Theoretical Approaches to Management
Management Functions
Classifications of Managers
Managerial Skills
Leadership
Decision Making, Authority, and Power
Leadership Prototypicality
Critical Thinking in Sport Managing and Leading
Ethics in the Leadership of Sport Organizations
Chapter 5. Sociological Aspects of Sport Management
Nicole M. LaVoi, Dunja Antunovic, Katie Lebel
Social Significance of Sport
Benefits of Sport
Dark Side of Sport
Sport as a Vehicle for Social Transformation
Implications for Sport Managers
Chapter 6. Sport Management Research
Jess C. Dixon, Brendan Dwyer, Ceyda Mumcu
What Is Sport Management Research?
Why Sport Managers Need to Understand Research
Key Features of Quality Research
Ethics in Sport Management Research
Critical Thinking in Sport Management Research
Current Challenges in Sport Management Research
Future of Sport Management Research
Part II. Sport Management Sites
Chapter 7. Managing Sport Participation Across the Life Span
Marlene A. Dixon, Jennifer E. McGarry, Ashlyn Hardie
Origins of Sport for All and Community-Level Sport
Youth Sport History
Definition of Community Sport
Size and Scope of Community Sport
Types of Community Sport Organizations
Management Challenges
Adult Community Sport Offerings
Youth Sport Offerings
Chapter 8. Interscholastic Athletics
Tywan G. Martin, James E. Johnson, Eric W. Forsyth
Arrival of Interscholastic Athletics
Governance of Interscholastic Athletics
Value of Interscholastic Athletic Programs
Participation Numbers
Operating Models
Careers in Interscholastic Athletics
Issues Facing Interscholastic Athletics
Critical Thinking in Interscholastic Athletics
Ethics in Interscholastic Athletics
Chapter 9. Intercollegiate Athletics
Ellen J. Staurowsky, Robertha Abney, Nicholas M. Watanabe
Origins of Intercollegiate Athletic Governance
College Sport Finance
Intercollegiate Athletic Administrators
Critical Thinking in Intercollegiate Athletics
Ethics in Intercollegiate Athletics
Chapter 10. Professional Sport
Jacqueline McDowell, Amy Chan Hyung Kim, Kelly Evans
Historical Aspects of Professional Sport
Unique Aspects of Professional Sport
Revenue Sources for Professional Sport Teams
Future Challenges Facing Professional Sport
Career Opportunities in Professional Sport
Chapter 11. Sport Management and Marketing Agencies
Ashley G. Bowers, Alex C. Gang, Ray Schneider
Functions of Sport Management and Marketing Agencies
Types of Sport Management and Marketing Agencies
Careers in Agencies
Challenges Facing Agencies
Critical Thinking in Agency Activities
Ethical Issues in Sport Management and Marketing Agencies
Chapter 12. International Sport Management
Armin Marquez, Elsa Kristiansen, Ashleigh-Jane Thompson
What Is International Sport?
Expansion of International Sport
Current Issues in International Sport
Guidelines for Future Leaders in International Sport Management
Critical Thinking in International Sport
Ethics in International Sport
Chapter 13. Esports Management
BerNadette Lawson-Williams, Dina Gentile, Minna Rollins
Evolution of Esports
Differentiating Esports From Traditional and Nontraditional Sports
Esports and Wellness
Popularity of Esports
Societal Trends in Esports
Chapter 14. Emerging Developments in Sport Management
Gashaw Abeza, Elizabeth Wanless, Yoseph Z. Mamo
New Realities
Artificial Intelligence (AI)
Virtual Reality (VR) and Augmented Reality (AR)
Blockchain and Sport
Nonfungible Tokens in Sport Industry
Machine Learning and AI Chatbots in Sport
Streaming
Fantasy Sport
Sports Betting
Part III. Sport Management Functions
Chapter 15. Sport Marketing
Ketra L. Armstrong, Brian Turner, Kimberly S. Miloch
Developing a Sport Marketing Plan
Market Research
Critical Thinking in Sport Marketing
Ethical and Socially and Culturally Responsible Sport Marketing
Career Opportunities in Sport Marketing
Future of Sport Marketing
Chapter 16. Sport Sales and Consumer Behavior
Bo Li, Cara Holdsclaw, James J. Zhang
Understanding the Individual as a Sport Consumer
Group Influences on the Sport Consumer
Situational Influences on the Sport Consumer
Consumer Decision Making in Sport
Sport Sales
Challenges and Issues in Sport Consumer Behavior and Sales
Critical Thinking in Sport Consumer Behavior
Ethics in Promoting Sport Consumer Behavior
Chapter 17. Analytics in the Sport Industry
Kevin Mongeon, David P. Hedlund, Yiran Su
The Sport Analytics Process
Sport Analytics Techniques
Critical Thinking in Sport Analytics
Sport Analytics in Practice
Chapter 18. Communication in the Sport Industry
Mike Ross, Brody Ruihley, Zack P. Pedersen
Theoretical Framework of Sport Communication
Strategic Sport Communication Model (SSCM)
Media Relations in Sport
Community Relations in Sport
Critical Thinking in Sport Communication
Ethics in Sport Communication
Chapter 19. Finance and Economics in the Sport Industry
Timothy D. DeSchriver, Sarah B. Williams, Daniel F. Mahony
Current Financial Situation of U.S. Professional Sport
Current Financial Situation of U.S. Collegiate Athletics
Economics of Sport
Overview of Financial Management
Sources of Revenue and Expenses for Sport Organizations
Careers in Financial Management for Sport Organizations
Chapter 20. Sport Facility and Event Management
Brianna L. Newland, Stacey A. Hall, Thomas J. Aicher
Overview of Facility Management
Facility Management
Event Management
Chapter 21. Legal Considerations in Sport Management
Katie M. Brown, Natasha T. Brison, Lauren McCoy Coffey
Basics of Law
U.S. Constitution
Federal Legislation
State Legal Systems
Future Challenges
Critical Thinking in Sport Law
Ethics in Sport Law
Chapter 1. Managing Sport
Paul M. Pedersen
Defining Sport and Sport Management
Nature and Scope of the Sport Industry
Unique Aspects of Sport Management
Sport Management Competencies
Future Challenges and Opportunities
Chapter 2. Developing a Professional Perspective
Khirey B. Walker, Dominique C. Kropp, Jamee Pelcher
Professional Preparation
Professional Attitude
Career Planning and Management
Career Readiness for Occupational Success
Chapter 3. Management Concepts and Practice in Sport Organizations
Kathryn Heinze, Kathy Babiak, Lucie Thibault
Organization Defined
Types of Sport Organizations
Organizational Environment
Organizational Effectiveness
Organizational Strategy
Organizational Culture
Organizational Structure and Design
Organizational Change and Innovation
Critical Thinking in Sport Organizations
Ethics in Sport Organizations
Chapter 4. Managing and Leading in Sport Organizations
Laura J. Burton, Ajhanai Keaton, Shannon Kerwin
Theoretical Approaches to Management
Management Functions
Classifications of Managers
Managerial Skills
Leadership
Decision Making, Authority, and Power
Leadership Prototypicality
Critical Thinking in Sport Managing and Leading
Ethics in the Leadership of Sport Organizations
Chapter 5. Sociological Aspects of Sport Management
Nicole M. LaVoi, Dunja Antunovic, Katie Lebel
Social Significance of Sport
Benefits of Sport
Dark Side of Sport
Sport as a Vehicle for Social Transformation
Implications for Sport Managers
Chapter 6. Sport Management Research
Jess C. Dixon, Brendan Dwyer, Ceyda Mumcu
What Is Sport Management Research?
Why Sport Managers Need to Understand Research
Key Features of Quality Research
Ethics in Sport Management Research
Critical Thinking in Sport Management Research
Current Challenges in Sport Management Research
Future of Sport Management Research
Part II. Sport Management Sites
Chapter 7. Managing Sport Participation Across the Life Span
Marlene A. Dixon, Jennifer E. McGarry, Ashlyn Hardie
Origins of Sport for All and Community-Level Sport
Youth Sport History
Definition of Community Sport
Size and Scope of Community Sport
Types of Community Sport Organizations
Management Challenges
Adult Community Sport Offerings
Youth Sport Offerings
Chapter 8. Interscholastic Athletics
Tywan G. Martin, James E. Johnson, Eric W. Forsyth
Arrival of Interscholastic Athletics
Governance of Interscholastic Athletics
Value of Interscholastic Athletic Programs
Participation Numbers
Operating Models
Careers in Interscholastic Athletics
Issues Facing Interscholastic Athletics
Critical Thinking in Interscholastic Athletics
Ethics in Interscholastic Athletics
Chapter 9. Intercollegiate Athletics
Ellen J. Staurowsky, Robertha Abney, Nicholas M. Watanabe
Origins of Intercollegiate Athletic Governance
College Sport Finance
Intercollegiate Athletic Administrators
Critical Thinking in Intercollegiate Athletics
Ethics in Intercollegiate Athletics
Chapter 10. Professional Sport
Jacqueline McDowell, Amy Chan Hyung Kim, Kelly Evans
Historical Aspects of Professional Sport
Unique Aspects of Professional Sport
Revenue Sources for Professional Sport Teams
Future Challenges Facing Professional Sport
Career Opportunities in Professional Sport
Chapter 11. Sport Management and Marketing Agencies
Ashley G. Bowers, Alex C. Gang, Ray Schneider
Functions of Sport Management and Marketing Agencies
Types of Sport Management and Marketing Agencies
Careers in Agencies
Challenges Facing Agencies
Critical Thinking in Agency Activities
Ethical Issues in Sport Management and Marketing Agencies
Chapter 12. International Sport Management
Armin Marquez, Elsa Kristiansen, Ashleigh-Jane Thompson
What Is International Sport?
Expansion of International Sport
Current Issues in International Sport
Guidelines for Future Leaders in International Sport Management
Critical Thinking in International Sport
Ethics in International Sport
Chapter 13. Esports Management
BerNadette Lawson-Williams, Dina Gentile, Minna Rollins
Evolution of Esports
Differentiating Esports From Traditional and Nontraditional Sports
Esports and Wellness
Popularity of Esports
Societal Trends in Esports
Chapter 14. Emerging Developments in Sport Management
Gashaw Abeza, Elizabeth Wanless, Yoseph Z. Mamo
New Realities
Artificial Intelligence (AI)
Virtual Reality (VR) and Augmented Reality (AR)
Blockchain and Sport
Nonfungible Tokens in Sport Industry
Machine Learning and AI Chatbots in Sport
Streaming
Fantasy Sport
Sports Betting
Part III. Sport Management Functions
Chapter 15. Sport Marketing
Ketra L. Armstrong, Brian Turner, Kimberly S. Miloch
Developing a Sport Marketing Plan
Market Research
Critical Thinking in Sport Marketing
Ethical and Socially and Culturally Responsible Sport Marketing
Career Opportunities in Sport Marketing
Future of Sport Marketing
Chapter 16. Sport Sales and Consumer Behavior
Bo Li, Cara Holdsclaw, James J. Zhang
Understanding the Individual as a Sport Consumer
Group Influences on the Sport Consumer
Situational Influences on the Sport Consumer
Consumer Decision Making in Sport
Sport Sales
Challenges and Issues in Sport Consumer Behavior and Sales
Critical Thinking in Sport Consumer Behavior
Ethics in Promoting Sport Consumer Behavior
Chapter 17. Analytics in the Sport Industry
Kevin Mongeon, David P. Hedlund, Yiran Su
The Sport Analytics Process
Sport Analytics Techniques
Critical Thinking in Sport Analytics
Sport Analytics in Practice
Chapter 18. Communication in the Sport Industry
Mike Ross, Brody Ruihley, Zack P. Pedersen
Theoretical Framework of Sport Communication
Strategic Sport Communication Model (SSCM)
Media Relations in Sport
Community Relations in Sport
Critical Thinking in Sport Communication
Ethics in Sport Communication
Chapter 19. Finance and Economics in the Sport Industry
Timothy D. DeSchriver, Sarah B. Williams, Daniel F. Mahony
Current Financial Situation of U.S. Professional Sport
Current Financial Situation of U.S. Collegiate Athletics
Economics of Sport
Overview of Financial Management
Sources of Revenue and Expenses for Sport Organizations
Careers in Financial Management for Sport Organizations
Chapter 20. Sport Facility and Event Management
Brianna L. Newland, Stacey A. Hall, Thomas J. Aicher
Overview of Facility Management
Facility Management
Event Management
Chapter 21. Legal Considerations in Sport Management
Katie M. Brown, Natasha T. Brison, Lauren McCoy Coffey
Basics of Law
U.S. Constitution
Federal Legislation
State Legal Systems
Future Challenges
Critical Thinking in Sport Law
Ethics in Sport Law
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
