Contemporary Issues in Luxury Brand Management
portes grátis
Contemporary Issues in Luxury Brand Management
Studente, Sylvie; Cattaneo, Eleonora
Taylor & Francis Ltd
03/2023
162
Dura
Inglês
9780367859282
15 a 20 dias
Descrição não disponível.
SECTION 1: PEOPLE AND HISTORY Chapter 1: Luxury Throughout History Chapter 2: Luxury Start-Ups Chapter 3: Contemporary People Issues in Luxury Brand Management SECTION 2: LUXURY PRODUCTS Chapter 4: Legal Protection for Luxury Goods and the Counterfeiting Challenge Chapter 5: The Case of the Wine Experience Chapter 6: Luxury and Sustainability SECTION 3: DIGITAL BUSINESS Chapter 7: Social Media Marketing in Luxury Brand Management Chapter 8: Digital Marketing and Analytics for Luxury Brands Chapter 9: The Future of Commerce with Digital Business
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Luxury;Branding;Marketing;Digital Business;Consumer Behaviour;Management;Start-Ups;Social Media;Competitive Advantage;Brand heritage;Luxury Brand Management;King Edward III;UK Domestic Law;UK Store;Luxury Brand;SMM.;Christian Dior;Luxury Sector;Digital Strategies;SMM;Luxury Industry;IMC Plan;Wine Tourism;Premier Cru;Substantive UK;Mughal Emperor Shah Jahan;Van Cleef;IMC Strategy;UK Patent;BMC.;Van Der Aalst;SEO;Heritage Case Studies;Digital Media Channels
SECTION 1: PEOPLE AND HISTORY Chapter 1: Luxury Throughout History Chapter 2: Luxury Start-Ups Chapter 3: Contemporary People Issues in Luxury Brand Management SECTION 2: LUXURY PRODUCTS Chapter 4: Legal Protection for Luxury Goods and the Counterfeiting Challenge Chapter 5: The Case of the Wine Experience Chapter 6: Luxury and Sustainability SECTION 3: DIGITAL BUSINESS Chapter 7: Social Media Marketing in Luxury Brand Management Chapter 8: Digital Marketing and Analytics for Luxury Brands Chapter 9: The Future of Commerce with Digital Business
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Luxury;Branding;Marketing;Digital Business;Consumer Behaviour;Management;Start-Ups;Social Media;Competitive Advantage;Brand heritage;Luxury Brand Management;King Edward III;UK Domestic Law;UK Store;Luxury Brand;SMM.;Christian Dior;Luxury Sector;Digital Strategies;SMM;Luxury Industry;IMC Plan;Wine Tourism;Premier Cru;Substantive UK;Mughal Emperor Shah Jahan;Van Cleef;IMC Strategy;UK Patent;BMC.;Van Der Aalst;SEO;Heritage Case Studies;Digital Media Channels
