Consumers, Society and Marketing
portes grátis
Consumers, Society and Marketing
A Sustainability Perspective
Mutum, Dilip S.; Ghazali, Ezlika M.
Springer International Publishing AG
09/2024
174
Mole
9783031393617
15 a 20 dias
Descrição não disponível.
1. Consumption and Consumer Society.- 2. Evolution of Marketing.- 3. Benefits and Detriments of Marketing.- 4. Ethical Marketing.- 5. Sustainable Marketing.- 6. Social Marketing.- 7. Evolving Consumer Representations and Roles.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Consumer empowerment;Customer sovereignty;Sustainable marketing;Ethical marketing;Marketing methods;Quality-of-Life marketing;Direct Marketing Code of Practice, 2020;Marketing code of ethics;Social marketing
1. Consumption and Consumer Society.- 2. Evolution of Marketing.- 3. Benefits and Detriments of Marketing.- 4. Ethical Marketing.- 5. Sustainable Marketing.- 6. Social Marketing.- 7. Evolving Consumer Representations and Roles.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
