Consumer Packaging Strategy

1. The Consumer Packaged Goods Industry in Asia PART I - Packaging Design and Localisation Strategy 2. Marketing Role of Packaging 3. Conceptualising Packaging Design 4. Methods of Measuring Packaging Effectiveness 5. Packaging Localisation: A Case Study of Supermarkets in China PART II - Effects of Packaging Localisation in Asian Markets 6. Effects of Product Type and Brand Familiarity in Packaging Localisation 7. Additional Effects of Price in Packaging Localisation 8. Effects of Consumption Situation and Price Premium in Packaging Localisation 9. Language as a Graphic Element in Packaging Localisation 10. How Consumers' Psychological Dispositions of Need for Affect and Need for Cognition May Influence Packaging Localisation Effectiveness 11. Managers' Perspectives on Packaging Localisation Conclusion

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• Artes: temas gerais
• Pesquisa de mercado
• Economia
• Ergonómica
• Estratégia de negócios
• Comercio do retalho
• Ciência ambiental, engenharia e tecnologia
• Engenharia: geral
• Design de produtos
• Indústrias da impressão, embalagens e reprografia

product design;packaging strategy;sustainability;marketing strategy;product innovation;branding;consumer packaged goods;Packaging Elements;Standard Packaging;Brand Familiarity;Pakistani Consumers;Western Brands;Packaging Design;CPG;Nail Colour;Brand Likeability;Hedonic Products;Alt Text;Low Familiarity Brands;DCE Result;NFA;Discrete Choice Experiment;Familiar Brands;Utilitarian Products;English Packaging;Tomato Sauce;CPG Industry;Informational Elements;Facial EMG;Gdp Growth;High Brand Familiarity;Unfamiliar Brand