Communicating Corporate Social Responsibility in the Digital Era

List of Figures, List of Tables, About the Editors, About the Contributors, Foreword and Acknowledgment, Part 1 - Challenges and Opportunities for Communicating Corporate Social Responsibility through Digital Platforms, 1.1 Corporate Social Responsibility Engagement via Social Media: In Theory and Practice, 1.2 Unlocking Corporate Social Responsibility Communication through Digital Media, 1.3 Strategic Imperatives of Communicating Corporate Social Responsibility through Digital Media: An Emerging Market Perspective, 1.4 The Devil?EUR?s in the Details: Contested Standards of Corporate Social Responsibility in Social Media, Part 2 -Moving Toward Symmetry and Interactivity in Digital Corporate Social Responsibility Communication, 2.1 Exploring Corporate Social Responsibility Communication Patterns in Social Media: A Review of Current Research, 2.2 The Death of Transmission Models of Corporate Social Responsibility Communications, 2.3 Social Media: From Asymmetric to Symmetric Communication of Corporate Social Responsibility, 2.4 Communicating Corporate Social Responsibility in the Digital Media: Interactivity is Key, Part 3 -Fostering Stakeholder Engagement in and through Digital Corporate Social Responsibility Communication, 3.1 A Critical Reflection on the Role of Dialogue in Communicating Ethical Corporate Social Responsibility through Digital Platforms, 3.2 The Imperative Needs of Dialogue between Corporate Social Responsibility Departments and PR Practitioners: Empirical Evidence from Spain, 3.3 Integrated Corporate Social Responsibility Communication: Toward a Model Encompassing Media Agenda Building with Stakeholder Dialogic Engagement, 3.4 Hedonic Stakeholder Engagement: Bridging the Online Participation Gap through Gamification, Part 4 - Leveraging Effective Digital Corporate Social Responsibility Communication, 4.1 Social Media Concepts for Effective Corporate Social Responsibility Online Communication, 4.2 Effectiveness and Accountability of Digital Corporate Social Responsibility Communication: A Contingency Model, 4.3 The Role of Social Media in Communicating Corporate Social Responsibility within Fashion Micro Organisations, 4.4 Corporate Social Responsibility and Word of Mouth: A Systematic Review and Synthesis of Literatures, Part 5 -Digital Activism and Corporate Social Responsibility, 5.1 Digital Activism: NGOs Leveraging Social Media to Influence/Challenge Corporate Social Responsibility, 5.2 Catastrophe, Transparency, and Social Responsibility on Online Platforms: Contesting Cold Shutdown at the Fukushima Nuclear Plant, 5.3 Plotting Corporate Social Responsibility Narratives: Corporate Social Responsibility Stories by Global Fashion Brands after the Collapse of Rana Plaza in Bangladesh, Part 6- Digital Methodologies and Corporate Social Responsibility, 6.1 A New Content Analysis Methodology Appropriate for Corporate Social Responsibility Communication, 6.2 #CSR on Twitter: A Hashtag Over-simplifying a Complex Practice, Index

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Communicate CSR Activity;Communicate CSR Initiative;Corporate social responsibility;CSR Communication Strategy;digital marketing;CSR Message;digital platforms;CSR Disclosure;marketing communication;CSR Activity;interactivity;CSR Engagement;stakeholder engagement;CSR Communication Message;effective communication;CSR Effort;activism;CSR Information;methodologies;Social Media Concepts;Sarah Glozer;PR Practitioner;Sally Hibbert;CSR Literature;Mark Anthony Camilleri;Stand-alone CSR Report;Prashant Mishra;WOM Literature;Madhupa Bakshi;CSR Management;Robert L. Heath;Public Engagement;Adam J. Saffer;Literature Review;Damion Waymer;Symmetric Communication;Ursa Golob;Vice Versa;Klement Podnar;CSR Story;Ralph Tench;CSR Department;Mavis Amo-Mensah;CSR Narrative;Swaleha Peeroo;Firm's CSR;Martin Samy;CSR Advertising;Brian Jones;Zhifeng Chen;Haiming Hang;Keith J. Perks;Mnica Recalde Viana;Francisca Farache;Jana Kollat;Isabel Ruiz-Mora;Jairo Lugo-Ocando;Augustine Pang;Angela Mak;Wonsun Shin;Christian Fieseler;Kateryna Maltseva;Christian Pieter Hoffmann;Lina M. Gmez;Shuili Du;Kun Yu;Claudia E. Henninger;Caroline J. Oates;Ezgi Akpinar;Vidhi Chaudhri;Asha Kaul;Majia Nadesan;Suwichit Chaidaroon;Edward T. Vieira;Susan Grantham;Ana Adi