Celebrity Fashion Marketing

Celebrity Fashion Marketing

Developing a Human Fashion Brand

Lee, Angela; Caan, Fykaa

Taylor & Francis Ltd

02/2023

130

Mole

Inglês

9781032007359

15 a 20 dias

270

Descrição não disponível.
Acknowledgements, List of abbreviations, Foreword, Table of Contents, 1. Introduction, 2. The Fashion Celebrity, 3. The Fashion Celebrity Marketer, 4. The Fashion Consumer, 5. The Human Fashion Brand Model. 6. Conclusion, Index.
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Celebrity;fashion marketing;brand;human fashion brand;consumer;fashion;influencer;consumer behaviour;Celebrity Fashion;Fashion Consumers;Fashion Brands;Favourite Celebrities;Fashion Innovations;ASOS;Reality Tv;Celebrity Endorsement;Celebrities Influence;Celebrity Marketing;American Singer;Contemporary Society;Follow;Make Up;Word Of Mouth;Human Brands;Celebrity Endorser;Fashion Opinion Leaders;YSL;Oscar De La Renta;CMM;Literature Reviews;Charles Iii;Tv Executive;Influence Consumer Factors