Cases on Entrepreneurship and Innovation

Contents
Supplementary materials xix
1 Teaching cases in unexplored topics and contexts: why do we need
such a book? 1
Jana Schmutzler, Lorena A. Palacios-Chacon, Veneta Andonova,
and Samantha Burvill

PART I ENTREPRENEURIAL EQUILIBRIUM: STRIKING A BALANCE
BETWEEN BUSINESS AND IMPACT
2 Open Hands For You: empowering immigrants through social
entrepreneurship in Norway 24
Marte C.W. Solheim
3 Comproagro: transforming small farming in Colombia with an app 33
Laura Sofia Buitrago Vidal, Georgina M. Gomez, and Lorena A.
Palacios-Chacon
4 Brazil's rising social enterprise star Ribon: the challenge of
quantifying social impact 42
Marcia Carvalho de Azevedo, Francine Schlosser, Luis Hernan
Contreras Pinochet, Vanessa Itacaramby Pardim, and Helena Brito de Freitas
5 Urban Foundry: a purposeful business model 52
Beth Cummings, Samantha Burvill, and Ben Reynolds
6 Sustainable innovation and 3D printing: Comme des Machines'
digital craftsmanship in Spain 61
Zulima Fernandez, Antonio Revilla, and Alicia Rodriguez

PART II GROWTH PATHWAYS: DISSECTING ENTREPRENEURIAL
DECISION-MAKING ALONG THE CONTINUUM OF
STARTUPS, CORPORATIONS, AND PUBLIC POLICY MAKERS
7 Three Colombian entrepreneurs in search of the next great
business opportunity 73
Mario A. Manzi-Puertas and Isabella Gomati de la Vega
8 Playground energy: fun, health, and education on the playground 85
Veneta Andonova, Juan Pablo Soto, and Jana Schmutzler
9 Jumia, the Amazon of Africa: its quest for combining growth and
profitability 103
Lourdes Casanova and Anne Miroux
10 Social capital and corporate growth strategies in the Spanish
ceramic cluster 117
Luis Martinez-Chafer, F. Xavier Molina-Morales, and Jesus Peiro-Palomino
11 POKEMON: Ethias' corporate entrepreneurship initiative 135
Frederic Ooms and Fabrice Pirnay
12 Corporate intrapreneurship through start-ups: Atos' innovation
ecosystem 148
Jonas Geisen, Rick Aalbers, Killian McCarthy, and Sebastian Schaefer
13 Reversing Nova Scotia's declining rural agri-food sector 162
Jahan Ara Peerally, Claudia de Fuentes, and Zainab Almukhtar
14 A pioneer without followers: a case of productive diversification
from rice to aquaculture in Chaco, Argentina 176
Veronica Robert and Nicolas Moncaut

PART III NAVIGATING CRISES: ENTREPRENEURIAL RESILIENCE,
WELL-BEING, AND ETHICAL IMPERATIVES
15 Pivoting to face COVID-19 in the mobility industry: the BusForFun case 189
Cinzia Colapinto and Vladi Finotto
16 Feeding with love: Frisby's quest for a successor to preserve its
legacy in times of sudden change 199
Julio Cesar Zuluaga and Beatriz Rodriguez-Satizabal
17 Sustainable talent development at Gray Global: deployment of
corporate entrepreneurship for developing employee well-being in China 212
Susanna Chui, Kenneth K. Kwong, and Mary Suen
18 Yogome's dramatic fall for alleged fraud 227
Francisco Sanchez and Alan Mella
19 Clearview AI: ethics and artificial intelligence technology 238
Jason Rhinelander, Claudia De Fuentes, and Cynthia O'Driscoll
20 Bridging cryptocurrency and traditional finance businesses: the
case of SpectroCoin-Pervesk 248
Jurgita Butkeviciene and Ausrine Silenskyte

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Espírito de iniciativa
• Inovação empresarial

Teaching cases; Entrepreneurship and Innovation; Global South; Peripherial and rural contexts; Business growth and strategy; Impact generation; Crisis and resilience