Cases on Born Globals
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Cases on Born Globals
Rasmussen, Erik S.
Edward Elgar Publishing Ltd
10/2024
184
Mole
9781035353057
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Contents:
Preface xiv
Eric S. Rasmussen
Table of cases xxiv
1 The show's over at Cirque du Soleil 1
Etienne Desfosses and Felix-Antoine Chavanelle
2 Born Globals or born nomads? The case of medical cannabis
producers in Denmark 15
Ulrik Nielsen
3 GASTECH, a French born-again global firm 24
Pierre-Louis Meuric, Veronique Favre-Bonte and Charles Aymard
4 CLOUDTECH, how to grow a Born Global firm 40
Pierre-Louis Meuric, Veronique Favre-Bonte and Charles Aymard
5 A decacorn in on-demand delivery: the case of Getir from Turkey 56
Rifat Kamasak, Deniz Palalar Alkan, Berk Kucukaltan and
Mustafa F. OEzbilgin
6 From dying SME to re-born global to multinational: Vendlet 74
Nicolaj Hannesbo Petersen
7 Reinventing the footwear industry: the role of digital technologies in
the market development strategy of an Italian Born Global firm 84
Giorgia Masili, Alessio Travasi and Fabio Musso
8 The digitalisation of internationalisation activities: is social media
the next international entrepreneurial opportunity recognition tool
for Born Globals? 97
Emmanuel Kusi Appiah
9 The influence of decision-making logic on the internationalisation of
Born Globals: Bolt 112
Tairi Leis
10 Cabaia: can an eco-branding sustainability strategy foster the
internationalisation of a Born Global? 130
Veronique Boulocher-Passet, Peter Daly and Sabine Ruaud
11 Boris & Rufus: hotspot on screen and costs on the backyard 146
Silvio Luis de Vasconcellos, Clarice Zimmermann and Gerson Tontini
Preface xiv
Eric S. Rasmussen
Table of cases xxiv
1 The show's over at Cirque du Soleil 1
Etienne Desfosses and Felix-Antoine Chavanelle
2 Born Globals or born nomads? The case of medical cannabis
producers in Denmark 15
Ulrik Nielsen
3 GASTECH, a French born-again global firm 24
Pierre-Louis Meuric, Veronique Favre-Bonte and Charles Aymard
4 CLOUDTECH, how to grow a Born Global firm 40
Pierre-Louis Meuric, Veronique Favre-Bonte and Charles Aymard
5 A decacorn in on-demand delivery: the case of Getir from Turkey 56
Rifat Kamasak, Deniz Palalar Alkan, Berk Kucukaltan and
Mustafa F. OEzbilgin
6 From dying SME to re-born global to multinational: Vendlet 74
Nicolaj Hannesbo Petersen
7 Reinventing the footwear industry: the role of digital technologies in
the market development strategy of an Italian Born Global firm 84
Giorgia Masili, Alessio Travasi and Fabio Musso
8 The digitalisation of internationalisation activities: is social media
the next international entrepreneurial opportunity recognition tool
for Born Globals? 97
Emmanuel Kusi Appiah
9 The influence of decision-making logic on the internationalisation of
Born Globals: Bolt 112
Tairi Leis
10 Cabaia: can an eco-branding sustainability strategy foster the
internationalisation of a Born Global? 130
Veronique Boulocher-Passet, Peter Daly and Sabine Ruaud
11 Boris & Rufus: hotspot on screen and costs on the backyard 146
Silvio Luis de Vasconcellos, Clarice Zimmermann and Gerson Tontini
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Born Global Firms; International New Ventures; Cases; International Entrepreneurship; International Business
Contents:
Preface xiv
Eric S. Rasmussen
Table of cases xxiv
1 The show's over at Cirque du Soleil 1
Etienne Desfosses and Felix-Antoine Chavanelle
2 Born Globals or born nomads? The case of medical cannabis
producers in Denmark 15
Ulrik Nielsen
3 GASTECH, a French born-again global firm 24
Pierre-Louis Meuric, Veronique Favre-Bonte and Charles Aymard
4 CLOUDTECH, how to grow a Born Global firm 40
Pierre-Louis Meuric, Veronique Favre-Bonte and Charles Aymard
5 A decacorn in on-demand delivery: the case of Getir from Turkey 56
Rifat Kamasak, Deniz Palalar Alkan, Berk Kucukaltan and
Mustafa F. OEzbilgin
6 From dying SME to re-born global to multinational: Vendlet 74
Nicolaj Hannesbo Petersen
7 Reinventing the footwear industry: the role of digital technologies in
the market development strategy of an Italian Born Global firm 84
Giorgia Masili, Alessio Travasi and Fabio Musso
8 The digitalisation of internationalisation activities: is social media
the next international entrepreneurial opportunity recognition tool
for Born Globals? 97
Emmanuel Kusi Appiah
9 The influence of decision-making logic on the internationalisation of
Born Globals: Bolt 112
Tairi Leis
10 Cabaia: can an eco-branding sustainability strategy foster the
internationalisation of a Born Global? 130
Veronique Boulocher-Passet, Peter Daly and Sabine Ruaud
11 Boris & Rufus: hotspot on screen and costs on the backyard 146
Silvio Luis de Vasconcellos, Clarice Zimmermann and Gerson Tontini
Preface xiv
Eric S. Rasmussen
Table of cases xxiv
1 The show's over at Cirque du Soleil 1
Etienne Desfosses and Felix-Antoine Chavanelle
2 Born Globals or born nomads? The case of medical cannabis
producers in Denmark 15
Ulrik Nielsen
3 GASTECH, a French born-again global firm 24
Pierre-Louis Meuric, Veronique Favre-Bonte and Charles Aymard
4 CLOUDTECH, how to grow a Born Global firm 40
Pierre-Louis Meuric, Veronique Favre-Bonte and Charles Aymard
5 A decacorn in on-demand delivery: the case of Getir from Turkey 56
Rifat Kamasak, Deniz Palalar Alkan, Berk Kucukaltan and
Mustafa F. OEzbilgin
6 From dying SME to re-born global to multinational: Vendlet 74
Nicolaj Hannesbo Petersen
7 Reinventing the footwear industry: the role of digital technologies in
the market development strategy of an Italian Born Global firm 84
Giorgia Masili, Alessio Travasi and Fabio Musso
8 The digitalisation of internationalisation activities: is social media
the next international entrepreneurial opportunity recognition tool
for Born Globals? 97
Emmanuel Kusi Appiah
9 The influence of decision-making logic on the internationalisation of
Born Globals: Bolt 112
Tairi Leis
10 Cabaia: can an eco-branding sustainability strategy foster the
internationalisation of a Born Global? 130
Veronique Boulocher-Passet, Peter Daly and Sabine Ruaud
11 Boris & Rufus: hotspot on screen and costs on the backyard 146
Silvio Luis de Vasconcellos, Clarice Zimmermann and Gerson Tontini
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
