Brave Work in the Age of Climate Change

Brave Work in the Age of Climate Change

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Morrison, Deborah

Springer Nature Switzerland AG

04/2025

200

Mole

Inglês

9783030002923

Pré-lançamento - envio 15 a 20 dias após a sua edição

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1. The New Creative.- 2. The Anthropocene.- 3. The Movement.- 4. Audience & Engagement.- 5. Communicating Complexity. 6. The Creative Process. 7. Authenticity.- 8. Developing Concept.- 9. Visual Power.- 10. Creative Leadership.- 11. Creative Courage.- 12. Wielding Courage as Part of the Creative Economy.- 13. Brave Work.
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Creativity;climate change;audience engagement;science communication;social change;brand responsibility;advertising profession