Brand Lady Gaga

Brand Lady Gaga: A Story Of Branding In Music
Preface
Introduction
Key Concepts-Brands And Branding
Branding And Music
Why Lady Gaga?
Chapter Outline
Chapter One: "They Are The Kings. They Are The Queens": Monsters And Brand Lady Gaga
Chapter Two: Mental Health And Wellbeing: A Story Of Kindness And Bravery
Chapter Three: 'I Go Right For The Ass-Kicker': Lgbtiqa+ Activism And Representations Of Queer Identities
Chapter Four: Creativity And Artpop
Chapter Five: Family Connections And Healing
Concluding Thoughts
Reference List
Index

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• Música: estilos e gêneros
• Vendas e marketing
• Compositores e músicos individuais, bandas e grupos específicos
• Cultura popular

celebrity; fame; branding; fandom; Little Monsters; LGBTIQA+; LGBTQIA+; Haus Laboratories; Born This Way; ArtPop; public image; political economy; stardom; personae