Basic Guide to Cultural Tourism Marketing
Basic Guide to Cultural Tourism Marketing
Practice Cultural Management
Hausmann, Andrea; Schuhbauer, Sarah
Springer
03/2023
48
Mole
Inglês
9783658399733
15 a 20 dias
Descrição não disponível.
Concept, characteristics and planning process of cultural tourism marketing.- Marketing strategies: segmentation, branding, digitalization and collaborations.- Marketing mix in cultural tourism marketing.- Role of staff in service quality.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Cultural tourism marketing;Planning process;Marketing Management Process;Segmentation;Competitive advantages;Digitization;Cooperations;Marketing mix;Cultural tourism;Cultural institutions;Cultural marketing Cultural tourist
Concept, characteristics and planning process of cultural tourism marketing.- Marketing strategies: segmentation, branding, digitalization and collaborations.- Marketing mix in cultural tourism marketing.- Role of staff in service quality.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
