Advertising Literacy for Young Audiences in the Digital Age
portes grátis
Advertising Literacy for Young Audiences in the Digital Age
A Critical Attitude to Embedded Formats
Feijoo, Beatriz; Fernandez Gomez, Erika
Springer International Publishing AG
04/2024
168
Dura
9783031557354
15 a 20 dias
Descrição não disponível.
Chapter 1: Children's Advertising Literacy in the Current Digital Landscape.- Chapter 2: Navigating the Evolving Landscape of Advertising: Implications for Minors.- Chapter 3: Reflecting on Challenges: Children's Advertising Litera-cy in Navigating Persuasive Mobile Content.- Chapter 4: Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review.- Chapter 5: Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment.- Chapter 6: Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy.- Chapter 7: Influencer Marketing's Impact on Minors' Eating Habits and Body Image: An overview of prior studies and future research directions.- Chapter 8: The ethical and moral dimension of advertising literacy.- Chapter 9: Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation.- Chapter 10: Developing advertising literacy strategies aligned with legal and self-regulatory frameworks.- Chapter 11: Towards a Brighter Digital Future: Key Find-ings and Reflections on Advertising Literacy in the Digital Age for Young Audiences.
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Advertising Literacy;Children, Youth and Media;Social Media;Mobile Marketing;Embedded Commercial Content;Influencer Marketing;Tiktokers;Branded Content;Advertising;Youtubers
Chapter 1: Children's Advertising Literacy in the Current Digital Landscape.- Chapter 2: Navigating the Evolving Landscape of Advertising: Implications for Minors.- Chapter 3: Reflecting on Challenges: Children's Advertising Litera-cy in Navigating Persuasive Mobile Content.- Chapter 4: Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review.- Chapter 5: Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment.- Chapter 6: Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy.- Chapter 7: Influencer Marketing's Impact on Minors' Eating Habits and Body Image: An overview of prior studies and future research directions.- Chapter 8: The ethical and moral dimension of advertising literacy.- Chapter 9: Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation.- Chapter 10: Developing advertising literacy strategies aligned with legal and self-regulatory frameworks.- Chapter 11: Towards a Brighter Digital Future: Key Find-ings and Reflections on Advertising Literacy in the Digital Age for Young Audiences.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
