Advances in Digital Marketing and eCommerce
portes grátis
Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
Brueggemann, Philipp; Martinez-Lopez, Francisco J.; Martinez, Luis F.
Springer International Publishing AG
06/2024
318
Dura
9783031621345
15 a 20 dias
Descrição não disponível.
Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM.- The impact of 3D digital content on consumer satisfaction with brand experiences.- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital Transformation;Social Media Monetization;Influencer Marketing;Social Commerce;Online Consumer Behavior;Branding;Social Video Marketing
Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM.- The impact of 3D digital content on consumer satisfaction with brand experiences.- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
