Advanced Introduction to Marketing Strategy
portes grátis
Advanced Introduction to Marketing Strategy
Edward Elgar Publishing Ltd
06/2022
144
Dura
Inglês
9781800377882
Pré-lançamento - envio 15 a 20 dias após a sua edição
666
Descrição não disponível.
Contents: Preface 1. Marketing strategy: the guiding premises 2. Marketing strategy: looking back to see ahead 3. Achieving customer value leadership 4. Sustaining customer value leadership 5. Innovating new value for customers: the full-spectrum approach 6. Innovating the business model 7. Strategy formulation starts from the outside in 8. Enabling outside-in strategy making 9. Preparing marketing for greater turbulence References Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing strategy; Outside in approach; Market orientation; Dynamic capabilities; Customer value; Innovation
Contents: Preface 1. Marketing strategy: the guiding premises 2. Marketing strategy: looking back to see ahead 3. Achieving customer value leadership 4. Sustaining customer value leadership 5. Innovating new value for customers: the full-spectrum approach 6. Innovating the business model 7. Strategy formulation starts from the outside in 8. Enabling outside-in strategy making 9. Preparing marketing for greater turbulence References Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
