Achieving Business Competitiveness in a Digital Environment
portes grátis
Achieving Business Competitiveness in a Digital Environment
Opportunities in E-commerce and Online Marketing
Semeradova, Tereza; Weinlich?, Petr
Springer Nature Switzerland AG
01/2023
239
Mole
Inglês
9783030931339
15 a 20 dias
391
Descrição não disponível.
1. The Broad and Narrow Definition of E-Commerce.- 2. Evaluative Framework for Digital Competitiveness.- 3. Website-Centric Shoping Experience.- 4. Socially Responsible Online Marketing- 5. Algorithms - the New Leaders of the Advertising Market.- 6. The Credibility of Online Recommendations.- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram.- 8. Product Endorssment by Opinion Leaders - the Case of Youtube Community.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Online marketing;eCommerce;Online shopping;Digitization in Europe;Online competitiveness;eCommerce business models;Digital competitiveness index
1. The Broad and Narrow Definition of E-Commerce.- 2. Evaluative Framework for Digital Competitiveness.- 3. Website-Centric Shoping Experience.- 4. Socially Responsible Online Marketing- 5. Algorithms - the New Leaders of the Advertising Market.- 6. The Credibility of Online Recommendations.- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram.- 8. Product Endorssment by Opinion Leaders - the Case of Youtube Community.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
