Absolute Essentials of Public Relations
portes grátis
Absolute Essentials of Public Relations
Moss, Danny; Desanto, Barbara
Taylor & Francis Ltd
10/2024
150
Dura
9780367653392
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Introduction. PART 1: Concepts and Theories What is Public Relations Definitions and disciplinary boundaries 1. Defining Public Relations 2. Models, Role and Scope of Public relations 3. Public Relations Practitioner Roles 4. Public Relations and Communications Strategy 5. Public Relations Ethics and professional standards (Melanie Powell) PART 2: PR Applications and Specialisms 6. Corporate Communication 7. Public Relations and Marketing 8. Internal/Employee Communication (Carl Holloway) 9. Crisis Management 10. Public Relations and Public Affairs (Peter Osborne) 11. International Public Relations 12. Public Relations and Social Media (Rebecca Dickenson and Natalie Elvin)
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Public Relations;Models;Practitioner Roles;Communications Strategy;Ethics and professional standards
Introduction. PART 1: Concepts and Theories What is Public Relations Definitions and disciplinary boundaries 1. Defining Public Relations 2. Models, Role and Scope of Public relations 3. Public Relations Practitioner Roles 4. Public Relations and Communications Strategy 5. Public Relations Ethics and professional standards (Melanie Powell) PART 2: PR Applications and Specialisms 6. Corporate Communication 7. Public Relations and Marketing 8. Internal/Employee Communication (Carl Holloway) 9. Crisis Management 10. Public Relations and Public Affairs (Peter Osborne) 11. International Public Relations 12. Public Relations and Social Media (Rebecca Dickenson and Natalie Elvin)
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
