Absolute Essentials of Marketing Research
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Absolute Essentials of Marketing Research
Kolb, Bonita M.
Taylor & Francis Ltd
10/2024
120
Mole
9780367760342
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1. Understanding the Research Process 2. Developing a Hypothesis and Research Question 3. Conducting Secondary Research 4. Determining the Research Sample 5. Writing Quantitative Research Surveys 6. Conducting Qualitative Focus Groups 7. Utilizing Interviews, Observation, and Projective Techniques 8. Analysing Research Results 9. Preparing Written and Oral Reports
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Quantitative Research;Marketing Research Plan;marketing research;Projective Techniques;marketing;Marketing Research Firm;marketing planning;Held;Participant Profile;Online Focus Groups;Observational Research;Follow;Focus Group Scripts;Null Hypothesis;Clips;Conducting Marketing Research;Tours;Timeline;Cups;Research Question;Find Research Subjects;Focus Group Participants;Breakdown;Social Media Sites;Marketing Research Study;Virtual Ethnography;Skip Interval
1. Understanding the Research Process 2. Developing a Hypothesis and Research Question 3. Conducting Secondary Research 4. Determining the Research Sample 5. Writing Quantitative Research Surveys 6. Conducting Qualitative Focus Groups 7. Utilizing Interviews, Observation, and Projective Techniques 8. Analysing Research Results 9. Preparing Written and Oral Reports
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Quantitative Research;Marketing Research Plan;marketing research;Projective Techniques;marketing;Marketing Research Firm;marketing planning;Held;Participant Profile;Online Focus Groups;Observational Research;Follow;Focus Group Scripts;Null Hypothesis;Clips;Conducting Marketing Research;Tours;Timeline;Cups;Research Question;Find Research Subjects;Focus Group Participants;Breakdown;Social Media Sites;Marketing Research Study;Virtual Ethnography;Skip Interval
