Start-Up's Definitive Guide to Failure
portes grátis
Start-Up's Definitive Guide to Failure
Learning from the Most Common Mistakes Founders Make
Nollet, Emilie; Lexa, Carsten A.
Springer International Publishing AG
11/2024
116
Dura
9783031705205
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction - Too little attention is paid to start-up failures worldwide.- The entrepreneurial mindset - I am not an entrepreneur.- Commercial and technical knowledge - Knowledge is so yesterday.- The idea - Why it is everything and the business concept is nothing.- The product - When customers (and markets) do not know what is good for them.- Customer needs - If customers don't understand what they need, it's their own fault.- Selling - Nobody needs marketing and sales.- The Team - Don't waste time with interpersonal issues.- Leadership - Finally, let?s live the power.- Investors - Money talks.- Taking care of yourself - Ignore yourself, focus on the business.- The bonus chapter - Socially and environmentally responsible business are overrated.- The end: A few words on a closing note.- Interview with Prof. Dr. Guenter Faltin: How to fail as a founder.
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Entrepreneurship;Autonomy;Failure;Business concept;Customer requirements;Business success;Founder
Introduction - Too little attention is paid to start-up failures worldwide.- The entrepreneurial mindset - I am not an entrepreneur.- Commercial and technical knowledge - Knowledge is so yesterday.- The idea - Why it is everything and the business concept is nothing.- The product - When customers (and markets) do not know what is good for them.- Customer needs - If customers don't understand what they need, it's their own fault.- Selling - Nobody needs marketing and sales.- The Team - Don't waste time with interpersonal issues.- Leadership - Finally, let?s live the power.- Investors - Money talks.- Taking care of yourself - Ignore yourself, focus on the business.- The bonus chapter - Socially and environmentally responsible business are overrated.- The end: A few words on a closing note.- Interview with Prof. Dr. Guenter Faltin: How to fail as a founder.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
