Research Agenda for Digital Transformation

Contents

1 Introduction to A Research Agenda for Digital
Transformation 1
John Qi Dong and Peter C. Verhoef
PART I MULTIDISCIPLINARY PERSPECTIVES ON
DIGITAL TRANSFORMATION
2 A strategic innovation perspective on digital
transformation: the example of small and medium
enterprises 11
Thijs Broekhuizen, Dinh Khoi Nguyen and Nicolai
Etienne Fabian
3 A process-oriented perspective on digital
transformation 45
Jan vom Brocke, Manuel Weber and Gregor Kipping
4 A market-oriented perspective on digital transformation 69
P. K. Kannan and H. Alice Li
PART II CAPABILITIES AND RESOURCES OF DIGITAL
TRANSFORMATION
5 Data science in digital transformation 93
Jaap E. Wieringa
6 Retail platformization in digital transformation 131
Julian R. K. Wichmann and Werner J. Reinartz
7 Open innovation in digital transformation 165
Chee-Wee Tan and Bingqing Xiong
8 Supply chain and logistics in digital transformation 187
Ilke Bakir, Marjolein Aerts-Veenstra, Kees Jan
Roodbergen and A. Berfu UEnal
PART III IMPLEMENTATION AND IMPACT OF DIGITAL
TRANSFORMATION
9 Change management for digital transformation 227
Albert Boonstra
10 Cybersecurity management for digital transformation 257
Guy Alain Sylvanus Kouyo, Rohit Nishant and Hager Khechine
11 Data analysis for digital transformation: the
example of willingness to share personal information 283
Christopher Schumacker, Felix Eggers, Peter C.
Verhoef and Peter Maas
12 Business ethics for digital transformation 331
Daniel Malan

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• Estratégia de negócios
• Aplicações industriais da pesquisa científica e inovação tecnológica
• Inovação empresarial

Digital transformation; Digital innovation; Digital strategy; Digital marketing; Business transformation; Industry 4.0